Sunanda Kumar Das

Cluster Business Manager @ DishTV

About

With 20+ years of experience in the Consumer Durables and Telecommunications industry, I have led high-performing sales and operations teams across West Bengal, Bihar, and Sikkim, delivering consistent revenue growth, market expansion, and customer acquisition for top brands like Dish TV, Tata Sky, and Sansui. Currently, as Cluster Sales Head at DISH TV INDIA LIMITED, I manage end-to-end business operations for DTH, OTT (Watcho), and the Sansui LED TV Project. My role includes strategic sales planning, distribution channel development, modern trade partnerships, and driving penetration through D2C and rural influencer models. Over the years, I’ve been at the forefront of product launches, such as the Sansui content-integrated LED TVs and Watcho OTT platform, introducing new go-to-market strategies that enhanced market share and reduced churn. My approach combines data-driven execution with strong people leadership—managing teams of 150+ and ensuring high motivation with minimal attrition. 🏆 Recognitions include: 4× National Winner – KKHD Contest (Dish TV) Top Gun (Spain) & Dubai TPL Winner (Tata Sky) Best ASM & Performer Awards across multiple years My passion lies in building agile teams, scaling operations in challenging markets, and delivering business outcomes that align with both organizational goals and customer value. 📩 Open to networking, collaborations, and opportunities to share best practices in sales transformation, channel excellence, and strategic growth.

Country

India

City

Kolkata

Industry

Consumer Electronics

Skill

Dealer Management, Over-the-Top Content (OTT), Franchising, Network Expansion, Dealer Networks, Stakeholder Management, Leadership, Strategy Implementation, Additions, Strategic Relationships, ROI Management, Distribution Network, Distribution Strategies, Direct Sales, Analytical Skills, Sales Processes, Strategy, Sales Planning, Retail Distribution, Modern Trade

Experience

Cluster Business Manager

DishTV

2022-9 - Present · 4 yrs 1 mo

Kolkata, West Bengal, India

• Heading business operations for the Cluster for DTH & OTT (Watcho) Products. • SOGA, Revenue, ARPU, Customer Lifecycle Management, Demand planning, forecasting, Sales Planning, Distribution Excellence, Expansion & Demand generation by increasing reach in untapped markets. • Team Management with lowest attrition in the Region. • LCO & ISP Business/ Independent exclusive OTT distribution • Developing channel sales strategies to achieve AOP targets through Sales team, across Products & KPIs. • Winner of National Level KKHD Contest 4 times in a row.

Senior Manager - Sales

Tata Play Ltd

2022-4 - 2022-8 · 5 mos

Bihar, India

• Responsible for multiple verticals of Trade/Non Trade/Direct Sales/Modern Trade/D2C for the Zone. • Launched OTT platform ( Binge) through Android Boxes & Mobile applications in the zone. • Lead a team size of more than 150+ including IDRs, handled 17 Districts with 200+ Channel partners. • Established AD Model, Non Trade & Home to Home verticals in the zone. • Expanded Sales & Service distribution in 6 Districts which gave 32% additional Gross & 13% less churn. • Increased zone contribution in gross from 21% to 29% between “19-“22 and taking MS to 41% from 34% • Winner of Multiple Individual & Team Awards like Spain Top Gun, Dubai TPL, Purav Ke Yoddha, etc.

Manager Trade Sales

Tata Play Ltd

2019-2 - 2022-3 · 3 yrs 2 mos

Patna, Bihar, India

Team Management, General management, Channel Sales, Dealer Distributor Handling, B2C Sales, Franchisee Handling, Non Trade DSA Sales, Last mile Distribution Network, Consumer Durables dealers/ Telecom dealers/FMCG dealers, Rural distribution, Service, Marketing Initiatives, Freelancer management. OTT & Franchisee Management

Assistant Manager - Sales Strategy & Distribution

Tata Sky Ltd

2015-4 - 2019-1 · 3 yrs 10 mos

Kolkata, West Bengal, India

• Infra Planning for Circle Distribution/Channel support/Schemes & contest roll outs/Sales Strategies. • Distribution efficacy planning and new distribution channel intervention  FMCG MODEL  URBAN AD  FREELANCER MODEL • Define key performance metrics & targets, built reports & dashboards to derive insights into the busi-ness health/identify areas of weakness & present improvement recommendations to Sales Leader-ship.

Senior Executive - General Trade & Modern Trade

Tata Sky Ltd

2012-10 - 2015-3 · 2 yrs 6 mos

Kolkata, West Bengal, India

• Handled Sales & Distribution for South Kolkata & South 24 pgs. markets • Handled MT & LFR business for whole West Bengal State handling Reliance Digital, E Zone, Spencer’s, Big Baazar, The Mobile Store, etc. • Handled Project Sales MDU Model in the Circle. • Handled the Franchise Business model in Kolkata.