Summer Nacewicz

Supported in the strategy and execution of HUDSON Jeans’ overall global brand goals and initiatives with a focus on ensuring that consistent messaging and brand image was maintained across all internal and consumer-facing channels. Strategized new stories, partnerships and creative collaborations that aligned with brand objectives. Developed partnerships for online and in-store activations. Secured print media buy and developed added value programs across multiple channels with an objective of raising brand awareness with a strong consumer call to action to actively engage in the conversation via social platforms. Oversaw retail marketing initiatives including: in-store branding, events, training tools, sales incentive programs and co-op advertising.

Developed strategies to expand marketing focuses across all consumer-facing channels, including e-commerce, digital media and social networking sites. Coordinated execution of all online and print advertising, including reserving media space, placing work orders for creative, and ensuring material deadlines were met. Strategically outreached to create brand-appropriate partnerships for upcoming events and new marketing initiatives.

Wrote articles for the MTV News website, did background research, went into the field to cover various stories of interest, and conducted several celebrity interviews.

Maintained fashion closet, tracked sample orders and inventory, assisted on photo shoots, trend research, provided additional research for editorial ideas.

Collaborated with the editor to identify talent for cover and feature stories and conducted research on story leads and editorial ideas.

Managed showroom by maintaining organization, coordinating schedules, and tracking outgoing and incoming samples.