Summer Gao
Head of Brand&MKT, Teapresso @ CHAGEE
About
Brand lead with a demonstrated history of working in the retail and FMCG industry. Skilled in Brand Strategy, Brand Asset Development, Communication Strategy, Integrated Marketing Communication, Project Management, Media Relations. Strong media, communication and brand professional with a Master of Law focused in Sociology from Peking University.
China
Xuhui District
Retail
Social Media, Public Relations, Public Speaking, Media Relations, Issue Handling, Press Release, Report&Copy Edit, Research
Experience
Head of Brand&MKT, Teapresso
CHAGEE
- Teapresso brand strategy and assets development - Category and new product development - Integrated marketing - Trade marketing - Consumer Insight - DTC: Instore, mini program, community - O2O: delivery, group purchase
Brand Director, China
Peet's Coffee
Brand Strategy and Branding Content &Design Development Owned Media IMC PR Social Listening Merchandise Development Trade MKT
Brand Director, Greater China
Canidae
中国 上海市
Brand strategy and assets development Trade Marketing E-commerce Promotion
Manager, Corporate Brand
The Coca-Cola Company
Shanghai
Manager, Communications
Starbucks China
Beijing
1. Corporate Communications 2. Issues and Crisis Management 3. Field Communication North China 4. Social Communication
Reporter
Caijing Magazine
Founding team member of Caijing Timeline magazine. Report in fields of technology, internet, design and business.
Research Intern
Mercer
Beijing
Education
Peking University
Sociology
Theses published on CSSCI
Shandong University
Sociology & Journalism
Graduates Representative of 2009
National Tsing Hua University
Sociology
Summer Gao's Contact Information
Phone
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