Sumit Kathpal

In my previous role as an online marketer, I was responsible for managing website traffic, analyzing user behavior, and optimizing strategies to generate leads. I worked extensively with analytics tools to track metrics like click-through rates, conversion rates, and customer demographics — all to uncover trends and improve campaign performance. This hands-on experience laid a strong foundation for my transition into data analytics. I developed key skills in data interpretation, pattern recognition, and making data-driven decisions to solve real business problems. As a data analyst today, I apply those same principles on a broader scale — collecting, cleaning, and analyzing data to uncover actionable insights. My background in marketing analytics gives me a results-driven approach and a deep understanding of how data impacts strategy, performance, and ROI. I’m now focused on using tools like Excel, SQL, and Power BI to tell clear stories with data and support smarter decision-making across teams.