Sumit Sharma

Building Media Services with Brainlabs India (Ad Operations, Search, Social, Programmatic, Ecommerce and Marketplace)

Managing a team of 100+ FTE with core expertise in providing end to end Campaign Operation, Optimization and Reconciliation. (Direct Display, Programmatic, Social, Search and Site Direct) • Site Analysis, tag implementation, campaign setup, Prisma creation, tag wrapping, UTM tagging, campaign management and optimization, troubleshooting and providing resolutions, post campaign Analysis, data auditing and Validation, Planned and actual budget management. • Vendor reconciliation to ensure the financial deliverables, Cash coaster and actualization via Prisma. • Bespoke person for Media Operation in all client pitches (Building Pitch Deck, Capability deck, resourcing) and help organization to move toward sits vision and achieve its goal. • Work on Contingency and Continuity Plan. Driving project estimation and planning and ensure that all risks are accounted for. • Being client centric by successfully gathering and utilizing cross vertical and cross functional data points. • Project management while defining Jira and SharePoint using workflow, issues, boards, filters to help make tracking system more effective. • Collaborating with the PM for process improvement, ensuring robust documentation and process adherence across all clients. • Product development and management, Provide Consultation and setting up utilization matrices for clients and team for performance evaluation. • Preparing SOP, SOW and Building project plan for transition and onboarding. • Automation Roadmap. Ideating Automation and testing to make processes more efficient by building automated tools and identifying scopes.

• Leading a team with core expertise in providing end to end solution right from understanding the media plan to end of campaign analysis with a KRA’s for entire automation and all new client onboarding for Media Ops across Neo, Mindshare and GroupM • Page/Site analysis, Tag Implementation, Media plan evaluation and trafficking, UTM Tagging, macro implementation, programmatic campaign management and optimize to improve performance, technical troubleshooting and providing resolutions • Setting up new utilization matrices and templates for clients and for the team for performance evaluation • Ad sever (DCM, DBM, The Trade Desk, Sizmek, AdForm, Weborama, TruEffect, LinkedIn, Kenshoo and Trade Doubler), Tag management tools like GTM, Signal, Digital Registry, Tealium tester • Jira and SharePoint management while defining workflows for all the issues type and structuring for clean management. • New Client on-boarding across Neo/Mindshare and Automation of all task which include manual effort.

Work on Transition of the Ad-Ops process from regional team to India COE team and Providing an appropriate solution to client/regional team. Setting up new utilization matrices for clients and for the team. Setup Advertiser’s Campaign on multiple Ad sever (DCM, DBM, The Trade Desk, Sizmek, AdForm, Weborama, TruEffect, LinkedIn, Kenshoo and Trade Doubler) and Core knowledge of various creative formats (Rich media, Vast, Vpaid, Mobile, Dynamic, Static and HTML5) and Campaign monetization. Placing pixel over client web page with help of tool build along with client and having a complete client data base. Managing a team which work for multiple markets and process. Providing end to end solution right from getting the media plan, Identifying the pages which can help in performance, Placing pixel over client web page, setting up campaign as per Media Plan, Tagging the URL with UTM and Campaign parameters, providing tags to publishers, managing campaign and optimization, Escalate the issues to Planners and publisher, Post campaign Analysis and support. Using advanced optimization techniques and work on optimization aligned to client goals on bidder exchange in RTB environment and running programmatic campaigns via The Trade Desk platform. Core Knowledge of tools like GTM, Signal, Digital Registry, Tealium tester, Flite and trello which are used for Floodlight and pixel testing and Issue recording. Also, have core knowledge of IBM services like w3id, MRS, Cognos Reports, DPD, Unica Marketing Operation. Use Kenshoo, Sizmek, The Trade Desk, DCM, Adword platform to generate pixels to get those implemented internally. Working with Global Delivery CEO to onboard new clients and provide Ad-ops services for multiple geo. Preparing SOP, documenting best practices, Preparing the project plan and taking action accordingly. Core understanding of Prisma in regards to build cash coaster and media billing. Hiring, Training and UpSkilling of people

• Leading US and Canada team, help teams in getting trained and mentor them to execute effective campaign management. Lead all the projects driven in US/Canada region and channel down the knowledge transfer to the team. • Grow existing business, support advertisers with research, market analysis and other collateral and help advertisers maximize ROI on their advertising investment across Display, instream, Mobile and Video divisions, Including CPME model. • Use advanced optimization techniques and work on complex optimization aligned to client goals on bidder exchange in RTB environment with bidder campaign management. • Identify and size opportunities in client's accounts, support multi-product solution pitches and help the in-market sales team to create a growth strategy for large and high-potential advertisers using Adomic and Pixel9 intelligence tools using competitive analysis. • Perform Research analytics and comparative analytics for advertisers with help of Adomic and help in predictive modelling along with forecasting. • Implement Behavior targeting strategically and improve campaign performances by accessing behavior lift and reach reports to effectively target the appropriate audience. • Use Salesforce to identify the new opportunity and ensure the timely setup across various platform which help in driving performance. • As a consultant to the ‘Ad-Ex’ team (Ad experience): o Brainstorm new product features to strategically surpass the in-market competition and prepare benchmarks to help it get implemented across different geo. o Conduct A/B test on new product designs for performance. o Analyze results, prepare benchmarks and make future recommendations to the team.

 Working as an Sr. Business Analyst in One97 Communication Pvt Ltd. in Noida since 8-july,2013. Job description: Working on mobile campaigns for India region.  Demand and supply forecasting in order to avoid inventory crunch.  Working on double-click exchange and Google ad words editor along with Open X interface. (Include setting up the campaigns on the same).  Running campaign through keyword based targeting, Contextual targeting and SEM.  Work on the performance of installs and deals campaigns and present analysis on the same to the management and client.  Fill rate analysis based of Ad sizes, inventory avail, operating system, platform and geo targeting. Product Devlopment.

 Worked as an Business Operation Associate and Business Analyst at TRIBAL FUSION R&D PVT LTD in Noida since 12-July,2011. Job description: Working on web and mobile campaigns for both US and Canada region.  Analyze campaign performance and come up with solutions that can benefit both client and organization.  Worked as a part of analytics team in handling all operational issues related to the process by looking upon the setup created for the particular client by client servicing, Manage setup for those clients and analyzes the performance of the same.  Managing various accounts performance and delivery in optimal manner in order to generate more revenue by taking decisions looking upon the past trends and with help of reports.  Analyze the trend in the performance over the time and come up with different solution which can help the process in order to increase the efficiency.  Optimize the campaigns by doing deep dive and using various analytical tools and skills.  Interact with the Accounts manager in order to discuss the performance of the accounts and resolve the issues present in the accounts and maintain the quality of delivery for achieving positive ROI for campaigns.  Come up with Price volume analysis to seek the incremental opportunities for individual campaigns.  Analyzing Publisher performance, Site performance, Requirement for media buying and Extra revenue opportunity for each of the client.  Diverse professional experience of working on the campaign analysis along with the process improvement to make business flawless by avoiding lags and working on platforms like Dart, Atlas, Media Mind, Eye Return and Flash Talking.