Sumeet Daga

Key Result Areas: ❖ Spearheaded BD initiatives across multiple regions, enhancing market presence for structural steel products ❖ Built & developed a high-performing international marketing team, fostering collaboration & innovation ❖ Managed marketing, business development, & sales for TL towers, transmission & distribution poles/monopoles, road crash barriers, light poles & high masts in diverse markets including MEA, Americas, Europe & EAP. ❖ Formulated & executed global market-entry strategies, driving business expansion into new geographies & high-potential markets. ❖ Established & managed strategic partnerships with EPC, utilities, distributors, & government to enhance business opportunities. ❖ Led tendering, proposal management, pricing strategy, & contract negotiations for international projects. ❖ Oversaw end-to-end customer engagement—from lead generation, technical discussions to bid submission & order finalization. ❖ Streamlined international marketing processes, improving team productivity, reporting & market intelligence capabilities. ❖ Monitored global industry trends and competitor activities to support strategic decision-making and product positioning. Highlights: ❖ Expanded the company’s global footprint, spearheading marketing and outreach initiatives that established connections with 150+ new clients across 45 new countries, significantly strengthening the organization’s international presence ❖ Led company participation in 12 international exhibitions across 11 countries (MEE Dubai, Enlit Asia, Big 5, etc.) ❖ Guided the successful acquisition of a 1,600-unit bollard order, introducing and establishing a new product line in the company’s international portfolio ❖ Secured the company’s largest-ever international road safety product supply contract, winning the supply of 260 km of road crash barriers, strengthening the company’s position in global infrastructure markets ❖ Generated USD 500M in international enquiries within 8 months of team setup

Responsible for sales and business development of transmission line towers, telecom towers and related steel structures across Middle East and Africa market. Key Result Areas:  Identifying prospective suppliers within verticals such as Transmission Line Towers, Substation & Solar Structures, and Telecom Towers, and orchestrating strategies for venturing into untapped business frontiers  Spearheading global business development endeavors and managing distribution channels, with a focus on revenue enhancement and expansive growth  Demonstrating excellence in elevating the organization's profitability through the opening of new business avenues Highlights:  Pioneered the inception of tower supply business in vital countries including Iraq, Kuwait, Saudi Arabia, Georgia, Angola, and the Ivory Coast, expanding the organization's global footprint and market presence  Successfully secured order bookings: o Exceeding 12,000 metric tons, translating into USD 17 million in the inaugural year of the factory's establishment in 2021 o Remarkable 46,500 metric tons, which surpassed the annual budget for the year 2022 of 15,000 metric tons, amounting to an impressive USD 65 million, marking an exemplary year of growth & accomplishment  Nurtured relationships with different stakeholders, including customers, funding agencies, diplomatic embassies, federations, and entities within the Middle East and Africa (MEA)  Provided pivotal support to the Oil & Gas, Cables, and Power Transmission EPC teams, strategically fostering connections with clients across MENA region, contributing significantly to the expansion of market reach & influence  Distinguished by the honor of being appointed as a member of the esteemed Board of Directors in April 2022

Responsible for business development of power transmission and distribution EPC services for MENA market.  Devised and implemented a holistic business strategy to drive expansion into new geographical territories, leading to enhanced market presence and substantial revenue growth  Carried out thorough market research to identify potential partnership opportunities in emerging markets, including Kuwait, Qatar, Iraq, Bahrain, Morocco, Algeria, and Tunisia  Attained a major milestone by securing the prestigious contract for KEC's first overhead transmission line project in Morocco, signifying a historic achievement in the company's regional growth; contributing to revenue of approx. USD 40 million.  Fostered strong and enduring partnerships with esteemed clients, influential funding agencies, diplomatic embassies, and industry federations, enhancing the organization's extensive network across the MENA region  Managed the pre-qualification and approval procedures for Transmission Lines, Substations, and Solar Projects, ensuring adherence to regulatory standards and enabling seamless market entry  Showed exemplary leadership by actively engaging in renowned conferences, high-level meetings, and industry symposiums, fostering professional connections and staying informed about the latest advancements in the field Achievement: - Successfully identified and finalized local service provider / agent for Kuwait and Morocco. As a result of Morocco market entry, KEC won its first Overhead transmission line project in the country

Responsible for startup operations which included market entry strategy, regulatory approvals, product line development & expansion and setting up of different departments. Key Result Areas: • Studied and headed the development of unique EIFS – MARMOX External Thermal Insulation System (METIS) - (with EWA, MOH & Civil Defense approval) and Politerm Light Concrete (PLC) (with EWA & Civil Defense approval to be used as Roof Thermal Insulation System) • Successfully obtained the exclusive distribution and application rights of PLEKO Systems, USA (with EWA, MOH & Civil Defense approval) • Acknowledged for securing 15 projects within the first year of launching of METIS • Supervised the operations of the manufacturing unit of Politerm Blu (AMNA Politerm Blu B.S.C. ©) and secured the order of supply of 4000 bags of Politerm Blu (biggest order in the whole region) • Assisted the Group Director in finalizing business plan and setting up manufacturing unit for Polystyrene expanding (EPS beads & sheets) • Launched Epoxy flooring systems and 3 different types of waterproofing systems for roofs and wet areas • Developed different departments (Technical, R&D, Projects, Sales, Marketing) and made them self-sufficient with department heads • Liaising with engineering consultants and Ministries for pre-approval and marketing of products & services by organizing seminars and one to one meeting • Participated in various popular exhibitions such as Big 5 Dubai, Big 5 Saudi & Gulf Expo, Bahrain • Successfully launched Light Gauge Steel (LGS) Building System through Gulf Construction Expo 2018, nominated for best stand design award

Part time Consulting on working capital management, profit monitoring and marketing strategy

- Executing effective sales, marketing and pricing strategies to develop business by increasing sales and revenues. - Increasing product coverage and ensuring maximum market penetration to gain higher market share. - Administering the inventory is managed in line with sales, cash flow and financial goals. - Recognizing and networking with reliable dealers/channel partners and customers resulting in deeper market penetration and reach. - Encouraging team development and ensuring positive work environment

Post Graduation in Commerce (M. Com.). Specialisation in Accountancy and Finance