Sumana Srikanthan

Spearheaded the launch of a critical go-to-market product, crafting impactful messaging and positioning strategies to drive differentiation, elevate market demand, and generate $15M in revenue within the first year. Led key strategic projects, including a major product rebranding initiative, to align with the company’s long-term vision and strengthen market presence. Designed and executed GTM strategies for multiple product and feature launches, including the latest AI bundle, which saw a 35% increase in adoption post-beta, driving pipeline growth and significant revenue impact. Collaborated on analyst relations to enhance market positioning, influence industry perception, and extract valuable strategic insights. Managing a team, providing strategic direction, timely feedback, and career mentorship, focusing on driving successful product launches and adoption.

Developed the Enterprise Release Process (ERP) framework in collaboration with the Product team to streamline product releases, improve internal coordination, and enhance customer communication. Co-owned the product roadmap process, ensuring transparency for customers while enabling sales teams with clear, actionable GTM insights to drive adoption and revenue growth. Leveraged competitive intelligence to analyze market trends, refine product positioning, identify strategic opportunities, and equip sales teams with data-driven insights for better decision-making. Designed a feature adoption framework for a Tier 1 launch, driving adoption among 400+ customers, contributing ~$2M in MRR, and increasing product stickiness to reduce churn and improve long-term customer retention.

From composing quick and short guides to elaborate product articles and in-product help texts for clients to consume, conducting webinars for lead gen and product adoption purposes, running campaigns for the product, participating in global events (Support Driven), this role always has me tapping into my creativity. I work closely with the Product, Design, and GTM teams, to understand the scope of the various features and come up with marketing activities around them. Having been a Technical Account Manager previously, I know the pulse of the customer, perceive where they would need help and how efficiently we can help them help themselves. Core competencies in this role: product & feature launch, sales enablement, UI/UX research, visual QA, copywriting, technical writing, training, feature adoption.

Job role revolved around talking with customers on an everyday basis to understand business requirements to implement Freshdesk for their use-case. A single point of contact for many major clients, handling product specific questions, building strong rapports with clients, while also being a team player are my major strengths.

Was managing a class of 21, grade 2 children as a homeroom teacher and also teaching English, Mathematics, and Computer Science. Devised lesson plans every week, every month, and for the whole academic year, came up with creative activities (activity-based teaching) for every class, created worksheets for each subject, scheduled and managed them along with everyday homework. Instilled moral values and created societal awareness in the 7-year-olds.

Worked as part of a team handling Active Directory & Exchange Management consoles and also have experience in using ticketing tool (BMC Remedy). Skilled at taking client calls and syncing with the user to resolve their issues related to their AD account (Active Directory). Have directly interacted with AT&T (American Telephone and Telegraph) for resolving network issues.

Paid internship at E-Beeze UK Ltd for SignTech application, where I was leading a team of 6, as part of digitizing forms for various clients to eradicate paper based business processes and replacing them with easy, paperless alternatives.

1. Graduated with First Class in Computer Science and Engineering. 2. Interned with E-Beeze Ltd (a startup based at UK) during my stint as an undergrad in college.