Sultan Alobaida
Chief Commercial Officer (CCO) @ KAFD | كافد
About
✔ 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗻𝗴 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗥𝗘 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 I design and scale data‑driven commercial engines for large mixed‑use districts—integrating leasing, sales, partnerships, and customer experience into one P&L‑accountable system. From anchor‑tenant strategy to brand activation, my focus is turning prime assets into premier destinations that compound long‑term value. ✔ 𝗧𝗵𝗲 𝗪𝗼𝗿𝗸 𝗧𝗵𝗮𝘁 𝗗𝗲𝗳𝗶𝗻𝗲𝘀 𝗠𝗲 At KAFD DMC, I lead all revenue‑generating functions across office, retail, residential, hospitality, and entertainment. I set KPIs, align incentives, and equip teams with enterprise sales systems so every prospect, negotiation, and closing moves faster—with clear governance, visibility, and accountability across the pipeline. ✔ 𝗠𝘆 𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗙𝗼𝗼𝘁𝗽𝗿𝗶𝗻𝘁 18+ years spanning CCO and VP roles at KAFD DMC, business development leadership at Hamat, portfolio growth at Numu & Unified, and strategic partnerships at Qiddiya. Managed SAR 30B+ in assets, drove double‑digit occupancy growth, negotiated multi‑million agreements, and lifted tenant satisfaction/retention by 25%+. ✔ 𝗧𝗵𝗲 𝗞𝗻𝗼𝘄𝗹𝗲𝗱𝗴𝗲 𝗧𝗵𝗮𝘁 𝗣𝗼𝘄𝗲𝗿𝘀 𝗠𝘆 𝗩𝗶𝘀𝗶𝗼𝗻 HEC Paris EMBA and Harvard Business School’s Senior Executive Leadership Program. Strengths in strategy, financial modeling, market intelligence, risk assessment, and customer‑journey design—supported by modern CRM, reporting, and analytics tools to steer decisions in real time. ✔ 𝗧𝗵𝗲 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 𝗜’𝗺 𝗦𝗼𝗹𝘃𝗶𝗻𝗴 Fragmented leasing, slow deal cycles, and inconsistent CX. I build integrated commercial playbooks, standardize leasing workflows, and institutionalize post‑leasing services—so occupancy, yield, and lifetime value rise together while brand equity compounds across the district. ✔ 𝗠𝘆 𝗠𝗶𝘀𝘀𝗶𝗼𝗻 & 𝗩𝗶𝘀𝗶𝗼𝗻 Create enduring, investment‑grade destinations that attract global and regional leaders. Align strategy, people, and platforms to deliver visible P&L impact, resilient tenant ecosystems, and a benchmark customer experience that elevates the city and the region. ✔ 𝗟𝗲𝘁’𝘀 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗲 & 𝗠𝗮𝗸𝗲 𝗮𝗻 𝗜𝗺𝗽𝗮𝗰𝘁 Open to CEO‑track leadership and strategic advisory around mixed‑use leasing, portfolio optimization, and commercial transformation. If you’re scaling a district, portfolio, or platform and need measurable growth with premium positioning, let’s connect.
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Saudi Arabia
Commercial Real Estate
Data‑Driven Strategy, CRM & Microsoft Office, Enterprise Sales Systems, Competitive Benchmarking, Risk Assessment, Market Analysis, Analytics, Tools & Digital, Team Building, Negotiation & Deal Structuring, Stakeholder Management, Strategic Leadership, Leadership & Execution, Revenue Growth Strategy, Tenant Experience (CX), Strategic Partnerships, Asset Optimization, Mixed‑Use Leasing, P&L Optimization, Portfolio Management, Commercial & Real Estate Strategy
Experience

VP Sales & Leasing
Riyadh, Saudi Arabia
✔ 𝗣𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 𝗟𝗲𝗮𝘀𝗶𝗻𝗴 — Directed sales/leasing for a multi‑asset portfolio; secured long‑term tenants and accelerated occupancy and rental revenue growth. ✔ 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 & 𝗕𝗿𝗮𝗻𝗱 — Led targeted marketing and brand activations to position KAFD as a premier business destination; optimized spend for ROI and pipeline conversion. ✔ 𝗦𝗮𝗹𝗲𝘀 𝗘𝗻𝗮𝗯𝗹𝗲𝗺𝗲𝗻𝘁 — Introduced training, coaching, and performance reviews that raised win‑rates; standardized playbooks for prospecting, proposals, and negotiations. ✔ 𝗣𝗿𝗼𝗰𝗲𝘀𝘀 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 — Re‑engineered leasing workflows with data‑driven tools and reporting; reduced cycle times and improved tenant engagement quality.

Regional Manager Strategic Partnerships
Riyadh, Saudi Arabia
✔ 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸𝘀 — Built partnership models with global investors, operators, and sponsors to advance a flagship giga‑project’s commercial vision. ✔ 𝗩𝗮𝗹𝘂𝗲 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻 — Attracted strategic operators/IT partners and structured sponsorship assets that monetized visibility and long‑term collaboration. ✔ 𝗜𝗡𝗧’𝗟 𝗝𝗩𝘀 — Led outreach and negotiations with international JV partners; aligned financial, operational, and branding interests for scalable growth.

Director Of Business Development
Riyadh, Saudi Arabia
✔ 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻 — Opened new channels with developers, operators, and landlords; diversified income streams across retail and mixed‑use assets. ✔ 𝗔𝗻𝗰𝗵𝗼𝗿 𝗗𝗲𝗮𝗹𝘀 — Led negotiations for anchor tenants and major leases; strengthened portfolio value and long‑term stability. ✔ 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗦𝗮𝗹𝗲𝘀 𝗦𝘆𝘀𝘁𝗲𝗺𝘀 — Rolled out enterprise sales reporting platforms to streamline performance tracking and decision accuracy. ✔ 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 — Established R&D and IT innovation functions; delivered smart/digital real estate solutions and modernized customer engagement.

Assistant Director Of Business Development
Riyadh, Saudi Arabia
✔ 𝗣𝗮𝗿𝘁𝗻𝗲𝗿 𝗘𝗻𝗮𝗯𝗹𝗲𝗺𝗲𝗻𝘁 — Supported collaborations with developers/landlords/operators to expand retail and mixed‑use opportunities. ✔ 𝗠𝗮𝗿𝗸𝗲𝘁 𝗜𝗻𝘁𝗲𝗹 — Produced competitor/market analyses to shape tenant mix and leasing strategy. ✔ 𝗧𝗲𝗻𝗮𝗻𝘁 𝗣𝗶𝗽𝗲𝗹𝗶𝗻𝗲 — Advanced prospecting and negotiations; strengthened revenue generation and occupancy.

Business Development Manager
Riyadh, Saudi Arabia
✔ 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗚𝗿𝗼𝘄𝘁𝗵 — Evaluated/pursued new business prospects; negotiated investment and lease agreements that expanded the company’s footprint. ✔ 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹𝘀 — Built feasibility models and risk assessments to optimize deal screening and capital allocation. ✔ 𝗣𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 𝗣𝗶𝗽𝗲𝗹𝗶𝗻𝗲 — Collaborated with developers and stakeholders to align projects with market demand and strengthen the deal pipeline.

Business Development Officer
Riyadh, Saudi Arabia
✔ 𝗙𝗲𝗮𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 & 𝗦𝗶𝘁𝗲𝘀 — Contributed to feasibility studies, site acquisition, and contract negotiations for 30+ commercial projects. ✔ 𝗦𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿𝘀 — Supported discussions with landlords, tenants, and contractors to secure favorable terms and on‑time delivery. ✔ 𝗢𝗽𝘀 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 — Coordinated with internal/external teams to enhance project execution and timelines.

Co-Founder
Riyadh, Saudi Arabia
✔ 𝗖𝗼‑𝗙𝗼𝘂𝗻𝗱𝗲𝗿 𝗜𝗺𝗽𝗮𝗰𝘁 — Established and scaled operations; built the commercial engine and frameworks that enabled multi‑sector expansion. ✔ 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀 & 𝗖𝗹𝗶𝗲𝗻𝘁𝘀 — Forged alliances with investors, suppliers, and corporate clients; negotiated high‑value contracts that strengthened market position. ✔ 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹 𝗦𝘆𝘀𝘁𝗲𝗺𝘀 — Led pipeline management, client acquisition, and deal structuring to ensure profitability and scalability.
Education
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