Sultan Abdulrahman ®PMP
Director of Business Development @ Ministry of Hajj and Umrah - وزارة الحج والعمرة
About
I lead the development of Saudi Arabia’s direct-to-consumer Umrah programs, focusing on scaling consumer-centric platforms that connect licensed service providers with millions of visitors through regulated, transparent, and premium experiences. My role sits at the intersection of platform development, partnerships, and market enablement, where I design operating models, qualify service providers, and translate regulatory frameworks into scalable B2C ecosystems. I have hands-on experience launching national platforms, structuring public–private partnerships, defining performance metrics, and driving growth in highly regulated environments. My interests include platform-led growth, partnerships, premium consumer experiences, and building sustainable markets at scale.
Saudi Arabia
Riyadh
Government Administration
Pricing Strategy, Regulatory Guidelines, Financial Performance, Commercial Real Estate Development, Commercial Planning, Training, Establishing Strategic Partnerships, Knowledge Sharing, Local Content, Business Case Preparation, Brand Development, Business-to-Business (B2B), Government, Partnership Development, Go-to-Market Strategy, Commercial Operation, Interpersonal Skills, Marketing Management, Business Strategy, Business Analysis
Experience

Director of Business Development
Saudi Arabia
Established and managed the Nusuk Umrah B2C platform, allowing direct access to curated luxury Umrah packages. Developed a strategic ecosystem, qualifying Umrah companies and integrating service providers to enhance market offerings. Led the creation of a dedicated contact center and customer service strategy, ensuring top-tier support for pilgrims. Designed and executed a comprehensive media and marketing plan, driving awareness and engagement for the new service model. Oversaw key contracts, partnerships, and regulatory frameworks, ensuring seamless collaboration between the public and private sectors. Defined strategic objectives and performance metrics, aligning the initiative with national tourism and religious service goals.

Director of Business Development
Saudi Arabia
• Led business development and partnership strategy across multiple sectors, focusing on growth, market expansion, and long-term value creation. • Built and managed strategic partnerships with public and private entities, contributing to revenue growth and brand positioning. • Identified new market opportunities and translated them into actionable initiatives and service offerings. • Worked closely with executive leadership to shape go-to-market strategies and long-term objectives.

Project Manager
Saudi Arabia
- Engage with external partners to develop new business opportunities in existing markets or develop new markets for products or services. - Identify potential partners based on business needs, goals, and current partnerships. - Negotiate terms of partnership agreements to ensure that both parties are meeting their obligations and benefiting from the relationship. - Manage existing strategic partnerships by developing new ideas for collaboration, monitoring performance, and resolving conflicts. - Develop marketing strategies and tactics to promote the partnership to customers and other stakeholders. - Establish new business relationships with potential partners to create mutually beneficial arrangements. - Lead long-term relationships with partners to increase sales opportunities and customer loyalty. - Utilize data analysis and market research to identify opportunities for new partnerships - Manage the legal aspects of partnerships by drafting contracts, negotiating terms, and managing disputes.

Partnerships Manager
- Identified and developed new business opportunities with potential partners and clients. - Established and maintained strong relationships with existing partners and clients. - Negotiated contracts and agreements with partners and clients. - Managed and coordinated projects with partners and clients. - Developed and executed marketing strategies to maximize partner and client engagement. - Monitored and analyzed performance metrics of partnerships and clients. - Provided regular reports on partnership and client performance.

Development Manager
- Contacted potential clients to establish rapport and arrange meetings. - Planned and oversaw new marketing initiatives. - Researched organizations and individuals to find new opportunities. - Increased the value of current customers while attracting new ones. - Attended conferences, meetings, and industry events. - Developed quotes and proposals for clients. - Set goals for the development team and business growth and ensured they were achieved. - Trained personnel and assisted team members to develop their skills.

Operations Executive
- Provided leadership in a team environment to achieve organizational goals. - Created and managed the financial operating and capital budgets and expenses for the organization. - Monitored both internal and external service providers' operational performance. - Evaluated the condition of the facility and its environmental performance, and recommended or approved funding levels and spending plans. - Analyzed data and provided recommendations to senior management regarding changes to improve efficiency or reduce costs. - Managed projects that require complex planning and integration of multiple tasks and details. - Created organizational structures and procedures to support new business initiatives or company growth. - Monitored market conditions and competitor activities to identify opportunities for new products and services. - Developed strategic plans for an organization’s overall operating goals and objectives. - Directed the work of subordinate managers and staff members to ensure that objectives are met. Provided strategic decisions based on current events in the industry.

Operations Manager
- Ensured all operations were carried on in an appropriate, cost-effective way. - Improved operational management systems, processes, and best practices. - Assisted the organization’s processes to remain legally compliant. - Formulated strategic and operational objectives. - Examined financial data and use them to improve profitability. - Managed budgets and forecasts. - Verified that the college meets the Institute of Management Excellence's standards. - Monitored maintenance, security and other operations. - Prepared housing, including furniture and transportation. - Supervised the cleaning operations of the residences in order to improve their quality. - Performed investment operations within the college, such as renting halls for graduation ceremonies and public parties. - Prepared for and managed graduation ceremonies, as well as organized Very Important Persons (VIPs) attendance. - Managed security operations, hired new employees, and trained them to do their jobs effectively.

Markets Monitor
- Assisted in the design, development, and management of surveillance and monitored systems used in identifying, analyzing, and investigating market performance, efficiency, participant behavior, and compliance with market rules. - Conducted economic analysis related to market design issues. - Investigated market performance, behavior, and design issues and creates special analytical reports as needed. - Issued permits and renewed licenses. - Followed-up and ensured the implementation of the municipality's requirements.
Sultan Abdulrahman ®PMP's Contact Information
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