James Sullivan

President and CEO | Vision Consulting Group Driving Growth Through Strategy, Innovation, and Execution Backed by three decades of diverse business experience with a fortune 20 company, I use deep collaboration with clients to achieve excellence and scalable growth by aligning strategy with execution across key areas: sales, partnerships, operations, marketing, go-to-market, retail and product development. At Vision Consulting Group, we believe in transforming complexity into clarity, unlocking potential, and driving meaningful success for our clients.

Approached by Verizon Business CEO to take on newly created role and tasked to revitalize a struggling product organization. Headed a team of 250 spanning 17 countries. Reported to COO/CPO. Managed a $1B budget with accountability for B2C & B2B sales enablement, operational efficiency, transformational operations, PMO, distribution strategy, and retail sales. Provided executive-level support for all global operations. Spearheaded an organization-wide transformation. In first six months, developed the business strategy and won senior executive-level approval. Reorganized the business, hired new management talent, and: • Created a clear path to profitability with actionable cost-out programs to more than double margins from 11% to 24% • Fueled a 38% increase in quality lead generation between business units to drive new sales. • Lead business transformation for a leaner, more efficient, customer focused and agile organization by introducing Six Sigma/Hoshin process improvements & cost savings. • Transformed sales enablement team to achieve subscriber and revenue targets by optimizing systems/tools, refine processes, leveraging business intelligence and data insights

Sought by Verizon Consumer Chief Revenue Officer for this role, the equivalent of CMO for the largest metropolitan markets nationally (Tier 1), that represented a critical revenue source for the company. Oversaw 100 employees across six US cities and managed a $100M+ P&L budget. Accountable for achieving market share, revenue, subscriber growth, marketing effectiveness and people development. Developed & Implemented strategic marketing plans and go-to-market activities that blended traditional & digital tactics to create cohesive brand experiences. Created pricing strategies with a focus on segmented & targeted offers, value propositions, grassroots marketing, promos, integrated media plans, demand generation, event activation, and sponsorships. • Drove all marketing strategies (digital, social, OOH, in-store, promotions etc) in key markets for all consumer products, phones, home internet, and segment plans. • Developed comprehensive marketing plans for pricing, promotions, and advertising to achieve business goals. • Secured partnerships and executed strategies with Disney, Samsung, Google and Apple Music. • Identified sub-market growth opportunities; surpassed T-Mobile as the Hispanic win share leader at 30%, targeting promotions in eight key markets.

Recruited by Sr Executive for this highly visible leadership role responsible for negotiating and executing complex multimillion-dollar commercial agreements with strategic partners while gaining alignment with Verizons Sr Leadership team. Drove all market strategies for sales promotions to achieve customer growth targets, mobile devices ($2B annual budget and $20B open-to-buy), new products and accessory business. Responsible for new product development, pricing, value proposition and GTM plans for all devices and accessories. • Achieved 7 consecutive years of driving customer centric integrated marketing plans to deliver high brand recall, customer loyalty and ROI across Verizon consumer products such as phones, accessories, tablets, connected device and services. • Repeatedly outperformed metrics including gross customer acquisition targets, revenue and built this role into one of the most critical and visible positions in Verizon to date. • Spearheaded initiatives to strengthen relationships with key partners such as Samsung, Amazon, Apple and Motorola. Negotiated multimillion-dollar agreements with new OEM entrants such as Google. • Achieved $1.6B accessory product revenue P&L through new products, marketing, sales channels, in-store experiences.

Drove the vision, strategy and overall responsibility for $1.6B P&L for prepaid value segment. Oversaw all marketing, pricing, distribution, lifecycle management, in-store presentation, consumer research and go-to-market strategies. Led operations and monitored performance of three customer service centers in the US with a volume of 1M calls monthly. Lead relationships with Indirect channels and retailers such as Wal-Mart to optimize ROI performance. • Drove record-setting sales growth for 16 consecutive quarters through new product development, pricing, & distribution. • Led new product development on first-to-market & industry first smartphones, tablets, MiFi hotspot, and unlimited pricing • Developed strategy & Go-To-Market for a new Verizon sub-brand called to compete against emerging startup brands in the US. • Lead M&A of Altel Wireless prepaid subscribers into Verizon’s client base.

Directed all consumer marketing efforts in the Northeastern United States to exceed subscriber and revenue targets. Led the strategic development, launch and management of all products, pricing and promotions. Designed and deployed market specific marketing programs to drive market share in highly competitive environment.

Developed Verizon's national retail store strategy, experience, design, merchandising and KPI's for all Verizon corporate stores. Managed the retail integration of Bell Atlantic/AirTouch/PrimCo to create one Verizon brand for company stores from coast-to-coast. Responsible for the retail store strategy to drive new distribution including site model creation, ROI, KPI's, design standards and operations. Managed end to end distribution strategy from site selections to opening.