Suki Wang

- Supported the brand management team in all marketing agendas, e.g. product launches, media and trade marketing as well as e-tail - Managed independent projects for Rabanne - Created and translated texts for media campaigns and customer activations (e.g. newsletters, mailings, social media) - Coordinated activations within the teams (e.g. media, trade marketing, sales or e-tail) as well as direct contact with the responsible contacts on the client or agency side - Forwarded enquiries to the international brand teams at the headquarters - Organised sales conferences for internal and external sales (including preparation of materials, location & event planning, dispatch organisation, presentation creation) - Translated and designed various sales documents and presentations - Briefed and coordinated sales documents and assets with external agencies - Created reports incl. graphical preparation and detailed analyses - Took on accounting tasks including booking invoices in SAP and collaborated on the annual closing of the yearly accounts

- Managed 20 influencers in the DACH region on Instagram and TikTok - Responsible for planning 15% of the total monthly influencer marketing budget - Negotiated contracts and acquired influencers using HypeAuditor to expand influencer partnerships - Communicated and planned monthly concepts for the content calendar and briefs - Utilised Google Analytics to prepare insightful monthly reportings of influencer marketing and campaign performance - Created and executed TikTok channel strategy for DACH region and expanded TikTok partnerships by 30%

- Managed online community of 15 social media accounts on Facebook and Instagram - Planned and created weekly content for 4 social media accounts on Facebook and Instagram - Planned and created 1-month Christmas campaign (advent calendar) for main client on Facebook and Instagram - Created Christmas AR-filter using Meta Spark Studios

- Delivered food and drinks to customers - Bartending - Took orders - Managed daily accounting tasks - Managed social media accounts

- Prepared offers and quotations for clients - Created weekly plans and call sheets for film production - Supported editors in video editing and concept creation - Assisted in production

Research Project: The Power of Product Placement - The Effect of Luxury Fashion Product Placement in Films on Consumer Behaviour | A Case Study of Barbie (2023) Modules: - Integrated Marketing Communications - Strategic Marketing of Luxury Goods - Legal Aspects of Brand Management - Career Planning and Professional Development - Luxury Consumption Behaviour - Digital Marketing and Social Media - Luxury Branding and Sustainable Marketing

- Integrated Marketing Communications - Global Marketing Strategy - Entrepreneurial Marketing - Digital Marketing and E-commerce - Leadership and High Performance Teams