Suki Lin

• Design and deliver wireframes, user stories, user journeys, mock-ups optimized for a wide range of devices and interfaces, information architecture schematics, and UI functional specification. • Assisted in the development and optimization of internal systems such as HR, CRM, CMS, and POS to streamline service workflows and simplify processes for personnel across the organization. • Worked closely with SEO specialists to drive organic website traffic for various brands across industries such as medical, beauty, traditional Chinese medicine, and hair growth, spanning operations in Australia, Singapore, Mainland China, and Hong Kong. • Designed engaging ad landing pages and managed paid advertising campaigns, with a focus on improving conversion rates and lead form submissions through visual enhancements.

- Lead a team of 3 marketers and designers to launch marketing events - Support the marketing campaign of 3 brands ( Conte Medical, Lambre, Hair Galaxy) - Participating in the full lifecycle of large-scale KOL and MI marketing campaigns Assisting with media advertising placements - Designing high-performing creatives for YouTube, Facebook, and Instagram ads Producing eye-catching motion graphics and animations - Ideating creative social media post concepts for various platforms - Oversee the management of online media channels, brand building, and marketing activities Manage the operations of marketplaces, including product listings, graphics, and customer service - Develop and optimize brand websites and online stores to enhance brand awareness and loyalty; propose seasonal layouts, advertising themes, etc. - Analyze social media and store analytics to inform product promotion, bundling, cross-selling, advertising, and PPC sponsoring strategies - Assist with SEO, SEM, and other ad-hoc marketing projects

⭐️Utilize advanced photo editing techniques to enhance product visuals and create impactful visual assets ⭐️Expanded product distribution to e-commerce platforms like Shopee, providing comprehensive online and offline marketing support ⭐️Provided digital marketing services across a diverse range of industries, including Beauty and aesthetics, Traditional Chinese medicine, Cosmetic ⭐️Participating in the full lifecycle of KOL and MI marketing campaigns ⭐️Manage and Assist with media advertising placements ⭐️Develop creative content ideas and assets for social media campaigns