Sukhman Kaur

Social Media Manager @ Scooboo

About

I enjoy learning how brands connect with people online and how the right mix of content and strategy can shape those conversations. My background in business has given me a strong base, and I’ve built on it with practical experience in social media and digital campaigns. I recently earned Google’s certification in digital marketing and completed an internship where I managed client accounts, experimented with content ideas, and learned how to measure what actually works. Alongside that, my freelance projects taught me how to listen, adapt, and deliver work that meets expectations. I’m curious by nature, creative in approach, and motivated to grow as a digital marketer. Right now, I’m looking for opportunities as a Digital Marketing Executive where I can keep building my skills, contribute to meaningful campaigns, and bring value to the team I work with.

Country

India

City

Pinjore

Industry

Marketing & Advertising

Skill

Project Management, Creative Direction, Pricing Strategy, Product Development, Customer Relationship Management (CRM), Social Media Management, Content Strategy, Digital Marketing, Paid Social Campagins, Social Media Analytics, Brand Management, Social Media Optimization (SMO), AI Prompting, Content Scheduling, Facebook for Business, content writing, Social Media Content Creation, Social Media Marketing, Creative Strategy, Microsoft Office

Experience

Social Media Manager

Scooboo

2025-10 - Present · 1 yr

Chandigarh, India

• Managed influencer collaborations from outreach to onboarding, PR dispatch, follow ups and posting timelines • Contributed to campaign themes, thank you card messaging and packaging concepts to maintain brand consistency • Maintained influencer sheets, campaign trackers and PR mapping • Planned and executed monthly campaigns including winter sale, birthday sale and seasonal events • Created content calendars and coordinated with design and video teams for weekly posts • Wrote copy for reels, posts, stories and campaign communication • Handled Instagram, Facebook and YouTube posting and basic analytics

Social Media Operations Intern

Creatore

2025-6 - 2025-8 · 3 mos

Chandigarh, India

An intensive three-month internship where I took on executive-level responsibilities, gaining hands-on, end-to-end expertise in social media management and data-driven content strategy. This experience accelerated my professional growth and taught me how to deliver results in a fast-paced environment. - Managed a portfolio of 4 clients, overseeing the full content lifecycle across Instagram, Facebook, and LinkedIn - Drove a 120% and 163% increase in link clicks for key real estate accounts, converting social activity into website traffic - Achieved an average 10% engagement rate on LinkedIn for a real estate project, outperforming industry benchmarks Led a content experiment for a retail client, analyzing performance data and developing a new plan that generated 119 website clicks - Collaborated with cross-functional teams to streamline content production, ensuring all assets were delivered on time and on brand

Freelance Artist & Project Lead

Self-Employed

2024-9 - 2025-7 · 11 mos

Pinjore, Haryana, India.

- Took on a large-scale creative project, managing the entire process from concept to delivery. This included 14 original paintings and a 12x8 ft wall mural. - Worked hand-in-hand with the client and their architect, translating their shared vision and emotions into a cohesive collection of work they were thrilled with. - Handled all aspects of the business independently, from setting prices and planning timelines to creating and delivering the final pieces. - Gained significant experience in project management, client handling, and creative problem-solving while balancing artistic vision with professional execution.