Oleg Sukalkin

A production-focused role within Tencent's PUBG Mobile global publishing team. - Drive PUBG Mobile's publishing presence across 10+ regions by delivering competitive and community programs, events, live broadcasts, video and creator content; - Produced 40+ global tournament and community campaigns over 5 years, online and offline, reaching 260M+ views and 250K+ peak audiences across multiple platforms annually, consistently exceeding KPIs up to 145% of target; - Own production budgets up to 8-figure annually; improved average production ROI by 56% over a 3-year period through vendor negotiations and cost optimization; - Manage the full production pipeline: concept design, scope of work, RFP, vendor sourcing, procurement, contract management, acceptance and approval cycles; - Track performance metrics across campaigns, report to stakeholders and iterate on production improvements; - Coordinate across internal teams (Regional Publishing, Live Ops, Finance, Legal, PR, Brand), aligning production deliverables with business goals and user value.

- Founded a production agency delivering events, live broadcasts and video content for game publishers; - Led new business development, building client pipeline, pitching services, responding to RFPs and running P&L; - Managed production cycles from concept to delivery – managing briefs, budgets, timelines, vendor pipelines and client feedback across international projects; - Hired and managed cross-functional project teams across multiple time zones.

Joined for the League of Legends RU/CIS server launch and led production across publishing, live ops and community programs in Russia, Ukraine, Belarus, Kazakhstan, Georgia and Moldova. The region became Riot Games' fastest-growing globally by 2019. - Owned regional production calendar of seasonal campaigns, events, content and broadcasts, contributing to sustained average +9% YoY active player growth, +20% YoY new player growth and a historic server MAU record (November 2017); - Designed and produced in-game live ops events engaging 80K-150K participants per activation; - Delivered regional digital products: a publishing website (news, announcements, articles), a mobile community app and a custom esports watching portal; - Managed external production agencies and vendors end-to-end on a 7-figure annual budget, owning sourcing, briefing and delivery quality; - Coordinated across internal teams and HQ (Live Ops, Brand, Community, Support, Finance and Esports) to align regional production with the global publishing roadmap.

Nival was Russia and CIS largest game development studio (~250 employees), known for Heroes of Might and Magic V. As Producer on Prime World – the studio's flagship AA free-to-play MOBA/RPG for PC – I sat between the development and publishing, owning a feature backlog with the dev team while running end-to-end publishing operations. The game reached 6 million registered accounts and 25,000 peak CCU (all-time record). Credited in game. - Owned a development backlog alongside publishing operations, working directly with the studio's Dev team to prioritize features, content and live ops items by player metrics and business impact; tracked in Jira and Confluence; - Authored weekly KPI dashboards and progress reports to project leadership, tracking performance across all markets and informing development and publishing priorities; - Drove 20x DAU growth over the project lifecycle, scaling the core market to 71K DAU / 236K MAU; - Designed and executed in-game monetization events that doubled ARPPU and grew the paying user share from 6% to 14%; monitored spend across 25 categories to determine pricing and event cadence; - Coordinated launches across Russia, US, Turkey, Europe on 1st party platform and Steam. Managed the lifecycle from Open Beta through Official Release (January 2014). Secured Steam featuring for the US launch.

- Managed community platform, content creation and social media for a dedicated Team Fortress 2 gaming portal; organized online and offline community events.