Alexander Sugakov

CPO and CoFounder @ Donkit

About

CoFounder at Donkit. We build a RAGOps Agent that built an 88.4% accurate RAG pipeline in 2 hours. As CPO and co-founder of Donkit, I lead the development of an AI agent that redefines how businesses build Retrieval-Augmented Generation (RAG) pipelines. Most RAG setups require weeks of trial and error. Donkit compresses this into hours — automating dozens of parallel experiments to deliver optimized, production-ready RAG systems from a single prompt. We call it RAGOps: an idea-to-infrastructure engine that transforms messy internal data into high-performance AI agents integrated with CRMs, ERPs, calendars, and corporate tools. The result: autonomous AI employees who actually understand your business. Back in time — I was raised in Russia during a period of economic turmoil, and I had to contribute to my family's income from the age of twelve. In the following years, I sold computer parts and accessories, assembled computers, and taught computer science and origami. By the time I completed my education in 2003, I had gained extensive experience in various fields. I’m an autodidact and I know how to use it. Over the past 25+ years, I've become a self-taught expert in a wide range of skills. I'm a capable leader and team player, and I'm not afraid to take on new challenges. I've launched and scaled an internet-retail business in Russia, including developing a chain of offline stores and establishing a delivery service. I've implemented successful online marketing strategies and spent 8 years mastering personalization and conversion rate optimization (that's where my knowledge of product development, UX/UI, marketing, analytics, payments, delivery, competitive analysis, and customer journey came in extremely handy). Here I put to good use my experience of cross-team work that allowed me to influence the big picture (and add a substantial amount on top of more than $10B or revenue I managed). Along the way, I've learnt to speak tech. and exec. To sum it up: ✔ 25+ years of experience in eCommerce business and talent management. ✔ Proven ability to develop and implement successful 360° omnichannel marketing strategies. ✔ Background in teaching, utilizing those skills to effectively mentor and grow teams. ✔ Broad industry experience, working with renowned brands including Urban Outfitters, Under Armour, Kaspi bank, LPP (Reserved, Sinsay, etc.), MTS. ✔ Unique perspective from working on the vendor, agency, and customer sides of the market. ✔ Data-driven decision-maker with strong gut instinct. ✔ I bring positive energy and enthusiasm to team environments.

Country

Israel

City

Holon

Industry

Computer Software

Skill

Product Marketing, Retrieval-Augmented Generation (RAG), Artificial Intelligence (AI), Authentic Leadership, Cross-functional Team Leadership, Omni-Channel Marketing, Analytical Skills, E-commerce, Global E-commerce, CRO Management, Strategic Planning, Business Strategy, Marketing, Online Marketing, Marketing Strategy, Sales, Sales Management, Retail, New Business Development, Analytic Thinking

Experience

CPO and CoFounder

Donkit

2024-9 - Present · 2 yrs 1 mo

Tel Aviv District, Israel

- Understood RAG, MLOps, GenAI, RAGOps, Agents etc. - Lead all the product marketing efforts from the scratch and ad aspera per astra. - Actively practiced founder-led sales - Finished (almost ATM) Alchemist accelerator (class 40) - etc...

Head of Growth

Stellar Labs

2019-6 - Present · 7 yrs 4 mos

Ramat Gan, Tel Aviv, Israel

• Created and managed Analytical Insights and Solution Consulting teams. • Developed and standardized procedures and business-processes for both analytics and implementations / integrations. • Led technical sales process with major brands. • Kickstarted product development. • Planned managed and executed growth strategies for customers. • Successfully led complex omnichannel CRO and personalization projects with major online retailers, banks, airlines, and telecommunications companies. • Provided up to +63% in conversion rate through data-driven approach, A/B testing and funnel optimization. • Managed more than $10B of annual revenue.

Independant eCommerce expert

Freelance

2005-1 - Present · 21 yrs 9 mos

Israel

• Participated in more than 20 different projects (including several Startups). For some projects it was hands-on job: developed SEO structure, database structure for the project, chose site engine, negotiated with subcontractors; and for some projects just consulting wrote site development guidelines, provided SWOT analysis, CRO reports, gave recommendations on choosing subcontractors in different fields, recommended marketing strategy for the project. • Vast network of contacts in all the fields of e-commerce in Russia: business owners, creative and marketing agencies, service companies (contact-centers, logistic companies, and fulfillment).

Conversion Rate Optimization manager

AvaTrade

2018-5 - 2019-5 · 1 yr 1 mo

Herzliya Area, Israel

• Provided 20% uplift in conversion rate in the first month of working for the company. • Led multiple integration projects from product and project management side. • Fixed multiple data visibility issues in company’s analytics providing the management with a clear view on the performance of the company. • Took active part in UX optimization. • Defined and implemented A/B testing and personalization flow. • As a part of a task force rebuilt conversion funnel across more than 20 sites in multiple languages.

eCommerce Analyst

Mastercard Dynamic Yield

2016-4 - 2018-5 · 2 yrs 2 mos

Tel Aviv Area, Israel

• Worked with world’s major Publishers and eCommerce sites: New York Times, NBC, Under Armour, FoodPanda, Barnes & Noble, Urban Outfitters, KupiVIP, Lamoda, Ozon • Provided CRO recommendations to customers (optimizing conversion funnel, improving on-site personalization, and driving revenue). • Developed deep personalization strategies. • Mapped all the possible use cases within the system. • Worked with different departments in the company to introduce new features to the system. • Investigated data issues across all the customers.

Site Manager

Tenengroup Ltd.

2015-11 - 2016-3 · 5 mos

Israel

• Provided marketing research and SWOT analysis prior to starting expansion into Russian market. • Accomplished all the scope of work necessary to start Russian site for the company within current in-house CMS from ground up. • Planned and put into life a range of marketing activities including PPC, PLA, PR etc.

Head of software architecture and development department

Softkey

2013-7 - 2014-2 · 8 mos

Moscow, Russian Federation

• Drastically increased stability (and UpTime from less than 99% up to 99.9%) of the web-site using technical methods and administrative tools. • Restructured the department to provide efficient workflow, filled empty vacancies. • Introduced Agile methodology. • In cooperation with other departments of the company created the practice of preventative measures to address on-site problems. • Led integration with payment systems (including PayPal), marketplaces, partners. • Managed 3 major projects simultaneously.

CEO

Primo Mobile Ltd.

2001-12 - 2013-6 · 11 yrs 7 mos

Moscow, Russian Federation

• Started the company from scratch with zero investment and developed it into a stable online business with more than twenty employees. • Defined the requirements for in-house CMS + CRM system and was in control of its design and development collaborating closely with developers. • Was responsible for defining and implementing the 360° online marketing strategies at the forefront of digital marketing. • Worked on sites’ UX/UI to improve conversion rate. • Developed a chain of retail stores including negotiations on all the levels, merchandise planning and inventory management. • Controlled Supply Chain logistics and Inventory Management for both online and offline divisions. • Developed key partnerships with subcontractors to support marketing efforts, delivery, and back-office services. • Established in-house delivery infrastructure.