Sudthipa Ruayboonsong

My services include: Formulation Optimization: Developing and refining innovative wet and dry pet food products, treats, and supplements that meet evolving market demands and regulatory standards (AAFCO, EU, etc.). Regulatory Compliance: Ensuring seamless navigation through global regulations, from ingredient sourcing to product labeling, for international exports. Product Launch & Go-to-Market Strategy: Offering end-to-end guidance on launching new SKUs, from concept to market, leveraging deep insights into industry trends and consumer preferences.

- Lead and coordinate regulatory affairs activities with global cross-functional teams across international markets. Manage product registration, compliance documentation, labeling, and regulatory submissions for pet food products. - Collaborate with regional teams and external stakeholders in countries where the company operates, including Thailand, the USA, Australia, the UK, China, and Europe. - Ensure compliance with local and international pet food regulations, import/export requirements, and industry standards. - Support new product commercialization by providing regulatory guidance during product development and market launch processes.

- Developed and optimized wet pet food formulations for global markets. - Supported product commercialization through trials, formula optimization, and cross-functional collaboration. - Contributed to innovative product development aligned with market trends and quality standards.

- Oversee OEM services and manage the mid-market segment house brand, Moochie. - Execute product and market research, discussing background, trends, outlook, segmentation, and market leaders in the Thai pet food industry. - Facilitated business growth through strategic networking and partnership management across diverse cultural and geographical landscapes. - Attended MICE events to expand connections and maintain partnerships. - Conducted regular visits to national and international clients, including those in the USA, China, Italy, India, and Japan. - Launch over 50 SKUs for Moochie, covering dog and cat wet food, treats, and dry food formulations.

- Developed new and customized wet pet food products to meet customer expectations. - Ensure regulatory compliance with government, US (AAFCO), and other international regulations and standards for export. - Coordinated with various departments to establish quality and production criteria leading to successful product launches. - Develop and optimize formulas for OEM clients, servicing over 20 international brands across the US, Canada, Malaysia, Indonesia, Korea, Japan, and Australia.

- Conducted research on the characterization of multi-layer emulsions from alternative omega-3 sources.

- Practiced chemistry laboratory skills in the Gastochromatography laboratory service department. - Enhanced practical laboratory skills in chemical nutrition analysis. - Applied laboratory skills to further research projects.

Completed my degree in three and a half years with first class honors.