Sudheer Mekkattu

Achieved over $15M in advertising value in 2025, supported by 50+ press releases, 25 influencer collaborations, 8 media partnerships, and notable chef and brand collaborations, alongside 3 industry awards. The resort also generated 4,880 room nights for the year. Digitally, we delivered 6.5M SEM impressions with 680K clicks, 330M social views, $102K CRM revenue via newsletters, and drove $406K OTA revenue at an exceptional 16.77:1 RoAS, +7% F&B revenue uplift via internal upsell. Strategic marketing leader with proven success in positioning SO/ Maldives as a premier luxury hospitality brand through integrated campaigns across PR, digital, eCommerce, and brand marketing. Skilled in aligning marketing strategies with business objectives to drive brand awareness, customer acquisition, and revenue growth. Expertise includes managing global media relations, influencer partnerships, high-profile events, and creative brand campaigns targeting luxury audiences. Adept in digital marketing, performance analysis, and eCommerce optimization to boost direct bookings and ROI. Strong leadership in building high-performing teams, managing budgets, and fostering a culture of innovation and accountability. Wellness Promoter – Driving guest engagement through curated health, spa, and lifestyle experiences.

As Cluster Head of Marketing, I oversee the strategic marketing initiatives for three distinctive properties and nine diverse restaurants, including the successful launch of a new hotel. Through integrated brand-building efforts, we have strengthened brand identity across all touchpoints, resulting in 25.5% of total business driven through direct bookings. Our focused marketing and loyalty strategies have also positioned us as the #3 contributors in the MEA region for loyalty program performance.

I led integrated marketing efforts for Le Méridien Maldives resort, driving destination campaigns, seasonal promotions, and luxury brand partnerships to boost occupancy and revenue. Through tailored social media, influencer collaborations, and global PR, we elevated brand visibility and guest engagement. I also produced high-impact photoshoots to visually capture and promote the resorts’ unique luxury experiences. Achieved strong digital performance with 67.4% Marriott.com transient RN mix (+17% YoY) and 24% RN share YTD August (+8.4 pts), generating $485.85K in booked revenue (+$199K YoY) and 38.8K site visits (+6%). Paid media delivered $203.1K at 9.4x ROI, while social media reached 58M users, with 1,082 posts driving 2M engagements and an 88.76% engagement rate.

Pre-Opening, I developed bold, brand-centric campaigns for W Abu Dhabi that captured the W brand’s vibrant identity and appealed to modern luxury travelers. Through integrated digital strategies, SEO optimization, and engaging social media activations, I boosted direct bookings and built a strong online community. I led high-impact F1 Grand Prix campaigns, positioning the hotel as a top destination during race week. Additionally, I drove F&B marketing through influencer partnerships, chef collaborations, and event promotions, elevating the hotel’s culinary presence in the region.

32 PROPERTY | 16 BRANDS | 16 PRE-OPENING Led pre-opening marketing for 12 hotels, launched digital teaser campaigns, and built strong media and influencer partnerships. Managed cluster marketing across 12 properties with tailored strategies, regional campaigns, and cross-promotions. Drove digital performance through multi-channel campaigns, F&B and event marketing, and Marriott Bonvoy launch support across MEA. Focused on direct bookings and ROI through data-driven performance marketing.

• Pre-opening Marriott Hotels

• Pre-opening Marriott Hotels

Worked for Marriott Hotels: Dubai Marriott Harbour Hotel And Suites, JW Marriott Marquis Dubai, JW Marriott Hotel Dubai, Marriott Executive Apartments Dubai Creek, Marriott Hotel Al Jaddaf, Dubai, Courtyard Jazan SA, Residence Inn Jazan SA, Courtyard Riyadh Diplomatic Quarter SA, Renaissance Tlemcen Hotel Algeria, Renaissance Doha City Center

Client Management Conduct research on a particular place by means of surveys and data collection. Test the samples collected from the site to deduce the geographic conditions of that place. Oversee the functioning of the geographic information management system. Prepare new maps or mark the locations on maps as per the gathered information. Edit the developed maps and check for accuracy within the given information. Select scales, calculate distances and make projections on the maps. Place symbols on the maps to denote geographically important places.

1. Howto build brands from a broad organisational perspective 2. How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome 3. Howto build brands in multi-brand companies, across cultures and geographies 4. How to measure brand health in new ways, that is, internally in addition to externally 5. How to value and capture returns to brands across the organisation - introducing the new concept of employee-based brand equity - and how this is different from the valuation of brands as intangible assets.