Sudha Gupta

- Led womenswear category ensuring a comprehensive and appealing product assortment. - Developed and implemented strategies to drive sales for category, increase market share, and achieve profitability. - Curated and created assortments aligning with current fashion trends and customer preferences. - Collaborated with the visual merchandising team to create appealing and strategically placed product displays on the site. - Built and maintained strong relationships with vendors and suppliers, negotiating favorable margin terms, pricing, and contracts to optimize profitability. - Coordinated with vendors to ensure timely deliveries and resolve supply chain issues, maintaining a steady flow of new products. - Conducted in-depth market research and competitive analysis to identify emerging trends and customer preferences within the womenswear segment. - Provided insights for refining product offerings and promotional strategies. - Analyzed sales performance, customer behavior, market trends and style turnover, to make data-driven adjustments to maximize sell-thru rate. - Planning and executing promotional campaigns, including seasonal sales, new collection launches, and special events for the category. - Collaborated with the marketing team to develop and implement targeted promotional strategies to drive traffic and sales. - Prepared reports and presentations for management, highlighting key insights and actionable recommendations. - Worked with cross functional team to resolve technical/other issues and enhance the online shopping experience for womenswear customers.

- Managed brand merchandising for key designers, ensuring optimal product presentation and brand visibility. - Conducted sales planning, projections, and performance analysis on a monthly and yearly basis. - Selected and planned new merchandise for the website, ensuring visibility of brands and categories across relevant properties. - Planned and managed the merchandising event calendar for designers, coordinating with internal teams. - Onboarded new designers and brands, integrating them into the e-commerce platform.

• Order Management • Managing Brands/ Designers • Regular planning of merchandise, season based on the website. • Following up with the designers and merchandisers for new collection • Getting marketing and promotions aligned for designers/ new collections • Dealing & communicating with designers to convey regular feedbacks and specifics for website requirements • Assist the E-commerce Manager with driving current/future growth of the business unit

• Managing lifestyle and FMCG category across leading online marketplace. (Amazon, Flipkart, Paytm etc.) • End to end brand management. • Marketplace and suppliers on boarding • Inventory management, Inventory planning • Payment reconciliation of marketplace • Marketplace interaction regarding sales, payments, reconciliation, promotions etc.

Managed day-to-day operations and accounts to ensure financial accuracy and operational efficiency.