sudeshna pantham

* Worked with the CEO, Creative Director, Marketing Director and PR with designing and producing all business, promotional and * marketing materials for The Drybar. * Designed web assets, event kits, catalogues, ad layouts and other collateral in keeping with Drybar’s brand and style guidelines. * Developed visual design for brand extensions and cross-channel experiences across online media and print. * Designed in-store visual brand elements for 7 different locations across USA. * Impacted overall business outcome through marketing-led design. * Managed periodical website maintenance, blog updates and created web assets. * Assisted the Founders in creating investment summaries and presentations.

* Worked with the Graphic Design team to shape the brand identity and visual language for G by Guess, in keeping with the global * vision and image of Guess Inc. * Created environmental graphics and promotional material for year-round events and seasonal marketing campaigns. * Worked with vendors, printers and in-house departments and monitored projects through all stages of production.

* Creating user task and interaction flows, storyboards, sitemaps, wireframes andhigh-fidelity design that promote ease of use and optimise user experience. * Conducting collaborative design sessions, performing user research interviewsand presenting to business stakeholders during the design lifecycle. * Working closely with functional teams across the organization to assess businessrequirements, UI requirements and user experience strategies.