Sudathip Sangprasert

● Defined and executed sourcing strategies across FMCG and Equipment categories. ● Segmented suppliers into clear tiers and established long-term partnerships. ● Consolidated supplier base to improve efficiency, quality, and innovation focus. ● Worked closely with R&D, QA and Brand teams to develop differentiated products. ● Identified global trends in materials, packaging, and appliance technology. ● Improved speed-to-market through supplier-led innovation and exclusive development ● Managed supplier performance through structured scorecards ● Built long-term partnerships with key suppliers in China, Japan, etc. ● Aligned sourcing strategy with brand direction and merchandise needs ● Standardized sourcing processes to support brand consistency across categories.

Led end-to-end brand and merchandise strategy, aligning product mix, pricing, inventory, and marketing direction with business and P&L targets. ● Planned seasonal assortments and product transitions to drive sales growth and improve customer experience across offline and online channels. ● Used market trends, sales performance, and customer insights to guide product selection, assortment depth, and timing. ● Oversaw brand marketing direction, working closely with marketing teams on campaigns, promotions, and go-to-market plans to support sales objectives. ● Worked closely with suppliers and vendors to balance product quality, cost structure, and delivery timeline. ● Developed pricing and inventory plans to improve margin, sell-through, and stock efficiency. ● Coordinated with marketing, operations, and finance teams to ensure smooth execution and strong commercial results.

CRM : • Planning and delivering Loyalty program and CRM strategies across group of company to encouraging customer retention and customer loyalty • Recruit and Engage customers towards campaigns of Company, T1 and cross BUs marketing • Manage and control point budget to achieve company sales target • Drive growth and development discount scheme to deliver positive change to membership volumes, purchase behavior and attrition • Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products • Implement CRM system or tools with internal and external stakeholder • Ensuring and overseeing direct communications is segmented effectively for targeted marketing activities through the CRM tools with members by right channel • Overseeing the migration of all direct communications to lower cost mediums such as SMS and LINE BCRM, direct mail, email • Working closely with all departments to ensure the CRM works effectively for all aspects of the company Pricing : • Determine competitive pricing strategies to gain market share and achieve revenue goals • Developing and implementing pricing strategies that enhance profitability • Working closely with other teams to closely track movements in costs • Analyzing price change requests from the sales team by evaluating margin impact, potential incremental volume, and competitor price levels

• Define strategy, plan and manage assigned Product group / Brands in order to achieve sales and margin • Drive sales through Trade Planning, work closely with Trade and Marketing team to build sale for Brands or Product Categories • Drive sales, profit margin with Offline buyer for consignment product • Communicate and work closely with Brand teams for Trade planning, campaign activities, AW and Marketing to promote • Collaborate with buyers to negotiate prices and to plan for stock availability • Reviewing and monitoring for Banner and promotion offered to on time and smooth launch of each campaign • Collaborate closely with Content Production and Marketing team to ensure products and brands are optimal presented and promoted • Analyze and review campaign performance in term of Sales; GMV, NMV, AOV • Review campaign performance in term of marketing view through google analytic tools; Customer traffic, Session, %CR, %CIR rate • Oversee, coach, and develop a team of merchandisers together with delegating clear KPIs

• Lead planning, development, measurement, and optimization of all E-commerce platform • Lead a Product Category to achieve Commercial KPIs (Sales, Gross Profit, Stock Cover) • Develop assortment, category, and trade plan in line with KPIs • Ensure price competitiveness vs competitors and negotiate exclusive product ranges for E-Commerce platform • Forecasting and Monitoring sales performance for all platform • Managing and forecasting promotion stock and ensure timely launch • Participate in implementing Omnichannel strategies and developing Online to Offline (O2O) • Collaborate closely with Content Production and Marketing team to ensure products and brands are optimal presented and promoted • Work with the Central Group Marketplace team to onboard new products / new collections • Communicated with E-Business team of Central Marketing Group and Central Group Marketplace team to solved issue occurred • Collaborate closely with internal organization (E-biz team, Operation Team, W/H team) to ensure the smooth operating process • Drive e-commerce smooth execution and work well to ensure both sales and operation are integrated. • Work closely with E-Commerce platforms (Central Online, Robinson Online, JD, Lazada, Shopee etc.) to trade plan promotional and activities. Routinely review with Platform and provide feedback to maximize marketing efforts and sales performance. • Reviewed and monitoring KPIs and performance of each platforms

• Responsible for fashion retail apparel brand and mange the marketing for Wrangler Brand. • Drive Brand and Sale Revenue to achieve Company target. • Track and analyze brand P&L. • Oversee the sales performances, productivity and effective operation. • Build Brand Awareness and Manipulate to achieve Market share. • Create and work closely with team on marketing / promotion campaign to enhance sale and brand equity. • Initiate and develop marketing strategies. • Analyze market trends and recommend changes to marketing strategies based on analysis and feedback. • Manage and Control Marketing budget. • Plan and control inventory level • Create CRM program to touch with customer • Focus on E-Commerce with each platform

• Drive Brand and Sale Revenue to achieve Company target. • Supports and Manage Brand performance: Products, sales, margin, cost, market share to meet the business objective. • Provide recommendations to the development and execution of local promotion activities to drive brand awareness and loyalty. • Determine accurate and appropriate Stock levels and number of SKU to supports to Supply Chain and Manufacturing for accurate sales forecasts. • Manage stock and Control SKU to meet the company policy. • Supports the development of brand strategies and marketing plans. • Supports new brand promise, brand vision, brand position and achieves overall business goals for the brand. • Analyzed and review market, customer, channel and competitive information to setting new product pricing and managing price on existing items. • Analyzed fashionable trends and information, and categories to help identify product categories to enter as future sources of growth. • Assist with management of third party agencies. • Maintained brand integrity across product lines, advertising and all the other internal and external communication. • Managed day to day progress of product marketing planning and execution.

• Contact and manage relationship with International and local Brand. • Set sales target / project of Key Accounts for DTS / Back Selling. • Prepared 3 month sales forecast of Key Account to Head of Country Sales. • Prepared yearly budget and mid-term forecast of Key Account to Head of Country Sales. • Proposed promotion expenses and some required to meet the achievement. • Issued price / quotation for approval by Head of Country Sales. • Monitor the customer sales price movement. • Accompany / follow up marketing / technical visitor ex Regional / HQ. • Prepared business report. • Report market survey on products, competition, markets situation to Head of Country Sales. • Provided monthly report for DTS activity to DTS coordinator. • Proposed yearly budget of individual Key Account and Textile Services. • Proposed and reviewed credit limit & payment condition of Key Account. • Set up Key Account project and action with Head of Country Sales. • Identify customer's need and coordinate with Head of Country Sales implementation / resources needed. • Provided and coordinate Sales team to achieve DTS sales, target and projects. • Provided a professional Marketing support to Sales and also serve for corporate assigned task.

• Analyzed and forecasted the market trend in order to select products for Thailand’s market. • Contacted and searched for outsource suppliers from local and global market. • Managed product and developed marketing plan to ensure product awareness and prolong the product life-cycle. • Responsible for stock management including planning the purchasing volumes and sales. • Reviewed product cost and determination of pricing for approval. • Ensured products quality before launching products in the market. • Managed and control shipment of goods. • Secured strong relationships with external suppliers.

Product Management • Managed new product development projects involving a process of studying and analyzing the previous products’ life cycle in order to forecast trend. • Undertaked all tasks relating to new product sampling including ordering of samples, follow up, specifications, material consumptions and planning. • Planned production capacity when product over on demand. Merchandiser • Managed product for beach bag category. • Respond for all phases of Merchandiser Management, planning finished goods order including materials plans. • Followed up delivery schedules with suppliers and executing product costing. • Coordinated all other product-related tasks including labels, packaging, QC inspections.

Responsible for support the brand manager to analyze market situation and competitors in Knitwear market, planing the promotional strategy and implement with department stores.