Chris Suda

• Brought in to be Head of West Coast operations reporting to the CEO which includes product development, sourcing, compliance, quality, vendor qualification, logistics, costing/PNL review, purchasing + negotiations, and team management for ~$30M business out of this office for skincare and color cosmetics • Manage relationships with suppliers both domestic and abroad to meet expectations and quality standards including onboarding and qualification • Collaborate with manufacturing partners on planning, scheduling, capacity/output and pricing structure • Directly manage 4 operations team members and indirectly work with sales, product development, logistics, engineering, marketing, and finance • Collaborate with logistics manager and freight forwarder to schedule shipments internationally and domestically while controlling costs and timelines for all parts of the supply chain • Created SOP and protocols for various business functions including PNL template, QC approval forms, sourcing guideline, timeline template • Constant review of material costs to look for efficiencies and savings to control margins by selecting new supply partners • Oversaw the creation and production of 5 custom packaging projects for large scale internet personality brand with extremely tight launch timelines

• Collaborated with cross functional teams (production, marketing, sales, C suite, R&D, operations) on new and ongoing product launches for contract customers and internal brands • Managed timelines, vendor sourcing, contracts, and costing for all company brand and contract projects • Coordinated with vendors on all pricing and sampling for primary and secondary packaging (includes sourcing and negotiations) • Worked with R&D for formula sampling to match customer expectations • Worked with CEO and VP of sales for brand identity and strategy on all internal brands • Attended customer meetings for business development opportunities • Worked with quality and regulatory teams to ensure compliance for customer needs and government regulations

• Hired to work with several skincare and color cosmetics brands to develop innovative turnkey products and manage production from concept to launch (including Estee Lauder brands Smashbox and Flirt, Guthy Renker, Proactiv, and Sephora Collection) • Managed entire turnkey process which includes product development, design and engineering, package sourcing, formula sourcing and approval, collaterals, procurement, and logistics processing • Negotiated and organize supplier production schedule while reducing costs with economies of scale • Daily direct communication with all domestic and international suppliers, customers, and supply chain partners while adhering to strict timelines • Tracked progress of multiple projects ongoing and communicate any potential issues to entire team • Collaborated with quality and regulatory team to ensure compliance with all customer and regulations including OTC products • Developed pricing strategy and timeline for monthly product launches

• Collaborate with sales on cost implications, timelines, and sku strategy for all product launches which includes marketing budget, PR sampling and gratis, tradeshow execution, and marketing collateral • Negotiate and communicate daily with 5 domestic and 10 overseas vendors to ensure timelines are met and quality standards are hit • Assist in launch of Bliss spa brand for color cosmetics, cosmetic accessories, holiday, and nail which includes over 200+ skus with wholesale value of $18 million annually • Create and manage timelines and metrics at the start of Fall launch for nail, holiday, and cosmetic accessories while providing deliverable needs to all cross functional teams, including product development, creative, operations, and sourcing • Manage target cost of goods, margin requirements, and projections for 200+ skus on Fall nail launch, holiday program, and cosmetic accessories Fall launch • Keep in constant communication with two licensed brands to ensure contract compliance and efficient design approvals • Communicate daily with clients to ensure product vision and plan are executed from concept to launch

• Manage day to day development, budgeting, and P&L for major retailers amounting to over $12 million • Created global marketing plan in order to retain Revlon license and maintain $5 million sales commitment • Work with cross-functional teams to adhere to Disney license requirements which has increased revenue for licensed brands by 250% • Collaborated with all cross functional teams to create profitable product and merchandising plan to gain incremental skus in a major drugstore retailer • Helped launch Disney Princess Brush line at major retailer by collaborating with cross-functional teams to develop financially strong product line • Worked with major retailer to develop private label program that adheres to strict profit, quality, and supply chain guidelines • Work with the General Manager and VP on company projects that include increasing efficiencies, analyzing category data to strategize market entry, and maintaining company culture • Manage the schedule, workload, performance, and payroll of three Account Managers, four Account Coordinators, and three marketing assistants

• Collect, analyze, and summarize data to support development of $125+ million brand • Manage and update current and future merchandising outlines for 300+ skus • Maintain cross-functional team communication for all product development, design, and packaging • Analyze POS data and report to sponsorship partner on a weekly basis • Assist in product management to meet financial targets for all skus in line • Generate creative briefs for all brand sizzles and TVCs • Assist in asset collection and coordination for San Diego ComiCon • Consolidate global marketing plans by brand and region

•Acquired ownership of, and client management responsibilities for four “Top 10” accounts with revenues in excess of $10 million at wholesale based on performance against peers •Managed design, development, pricing, and production of planogram and promotional products for 8 Food/Drug/Mass retailers •Collaborated with sourcing and design teams to create new product ideas and reduce costs on existing product lines •Led company efforts to negotiate manufacturing costs with key factories and supply partners, resulting in an improved profit contribution of 8% or $280,000 for 2010 •Prepared and analyzed margin analysis on 30-40 skus for 8 major retailers on a seasonal basis for an average net margin increase of 7% year over year (Walgreen’s, K-Mart, Harmon/Bed Bath, Fred Meyer, Rite-Aid, Supervalu, Meijer, HEB) •Increased revenue 250% over 3 year period at key mass retailer from $1.2 million to over $3.5 million •Reviewed units sold per week to establish sell through numbers and increase production forecasting accuracy •Forecasted all sales and margin for senior management on a quarterly and yearly basis for all active accounts •Secured exclusivity agreements with 3 major accounts to guarantee $5.75 million in yearly revenue and protect business from competitors •Renewed and strengthened all client relationships by attending outside sales meetings and/or hosting in office planning sessions

•Created efficient process for preparing presentation materials for all critical sales meetings for seasonal plans and promotional periods •Analyzed revenue cost and margin summaries at item and account level to ensure internal margin standards were achieved on over 400 skus •Coordinated and attended ECRM tradeshow to present seasonal product line, which included new prints/patterns, fabrics, and shapes •Handled production coordination, order tracking, and customer service for $15 million in annual orders •Performed monthly quantitative and qualitative analysis of sales data from over 10,000 + retail doors, and presented recommendations to management team