Suchint Karnatak

I quit a stable pharma career to sell Ayurvedic products online. Everyone thought I was making a mistake. 4 years later, POKONUT does ₹2Cr+ in monthly revenue. Bootstrapped. No VC. Profitable. But the real story isn't the numbers. It's what I discovered along the way: → Ayurveda has been misrepresented for decades — and modern India deserves better → The D2C playbook that works in the West often fails spectacularly in India → Building a brand with your spouse is the hardest and most rewarding thing you'll ever do → Profitability is a strategy, not just a milestone I'm a pharmaceutical professional by training. That scientific rigor is what I brought to Ayurveda — and it's what makes POKONUT different. Every formulation is peer-backed. Every ingredient is intentional. Every product is something I use on my own family. What I write about on LinkedIn: • Building a bootstrapped D2C brand in India (the real, unfiltered version) • Ayurveda myths — and what the science actually says • India's wellness market — where it's going and what founders are missing • Angel investing in India's next wave of consumer brands Currently based in Bengaluru with my wife Tulika (co-founder & CMO) and our 2 kids. Want to talk D2C, Ayurveda, or angel investing? → DM me. I reply to every message.