Subrata Ranjan Das

Shaping markets and building brands that inspire — from securing Guinness World Records to driving Sonalika’s market leadership, pioneering harvesting technology, creating Yamaha’s lifestyle & grassroots marketing model, and influencing automotive policy in Bangladesh. Career Journey Started in 1999 as a Marketing Officer in ACI’s Crop Care business. In 2007, entrusted to launch ACI Motors from the ground up — growing it into one of ACI’s fastest-growing subsidiaries and a benchmark for innovation-led expansion. 🚀 Key Achievements & Impact • Agriculture Market Leadership – Established Sonalika Tractors as the market leader; introduced Bangladesh’s first 6-hour after-sales service concept. • Technology Transformation – Brought in modern harvesting technology (combine harvesters, advanced mechanization) that reshaped farming practices nationwide. • Lifestyle & Grassroots Marketing – Positioned Yamaha Motorcycles as a lifestyle brand; built deep nationwide engagement through Yamaha Riders Club across 64 districts. • Global Recognition – Organized the Guinness World Record for the largest motorcycle logo; earned Yamaha Global recognition for marketing innovation. • Policy & Education Influence – Assist Govt. Automobile policy-making; Contribute as syndicate member in a government university, bridging industry and academia. • Investment & Growth Milestones – Secured two major FDIs from a leading bank in the Netherlands and a leading company in Japan, accelerating technological advancement and expansion. • Leadership Culture – Groomed a young, high-performance team of 2,000 members (average age: 28), driven by innovation and customer focus. 💹 Financial Achievement Sustained double-digit growth over the past decade, achieving 3,600+ Taka sales in 2024–2025 with a profitable approach. 💼 Areas of Expertise Market Shaping • Strategic Marketing • Brand Positioning • Grassroots Engagement • Policy Advocacy • Organizational Development • High-Performance Team Building • Mega Event Execution Recent Areas of Interest • Precision Agriculture – Leveraging technology for smarter, more sustainable farming solutions. • Machine Learning in Customer Service – Using AI-driven insights to enhance customer experience. • Marine Technology – Exploring innovations for maritime transport, energy, and logistics. • Inspiring Gen-Z for Corporate Leadership – Mentoring the next generation to lead with innovation, ethics, and agility. Connected Brands: Yamaha • Yanmar • Mitsubishi • KOBELCO • Liqui Moly • CASE • HIMOINSA • YorPower • CEAT • Sonalika • FOTON 🌐 acimotors-bd.com