Subhrojit Datta

·Own end-to-end demand generation strategy aligned to budgets and pipeline targets including new pipeline generation and influence pipeline ·Generate $3M new MQL pipeline per quarter through IBM led and Co-marketing strategic partners ·Improved MQL TO SQL conversion by 35% and overall MQL volume by 10% QoQ ·Managed 20+ field marketing events (webinars, ABM, CXO roundtables, growth summits) across large enterprises, SMB, accelerated 65% QoQ MQL growth ·Executed over 5+ integrated campaigns each quarter and achieve campaign ROI above 500% ·Use analytics to improve campaign conversion by 15% and provide monthly dashboards with actionable insights

•Handled GTM strategy, budget, and end to end campaigns with cross-functional teams, boosted 30% brand awareness, 2x MQL growth, and 35% higher conversions •Spearheaded end to end integrated enterprise campaign, yielded over 25k+ leads, and delivered net new pipeline of $600K in primary across SaaS, cloud and mobility •Drove acquisition of 1200+ leads through joint webinars, events, and multi-channel content with increase MQL to SQL conversion by 30% •Rolled out high-end, SEO-optimized content such as blogs, case studies, whitepapers, account-based landing pages, Video, customer advocacy and social media amplification with 56% demand generation uplift •Enabled top high-value deals/quarter with tailored marketing assets, battlecards, and CXO engagement, influencing 65% win-rate support on deal pursuits

•Initiated thought leadership platforms Industry Councils, advanced strategic CXO engagement, customer experiential events produced 40% increase in qualified pipeline. •Led end-to-end execution customer events monthly, improving brand visibility and attendee satisfaction by 60%. •Increased event ROI by 75% through data-driven pre/post-event campaigns and targeted audience engagement. •Enhanced sales enablement assets (pitches, battle cards, industry kits), boosting consultative selling effectiveness and accelerating deal velocity reducing the sales cycle by 30% •Drove 50% increase in tool adoption by integrating event tech (QR lead capture, CRM sync, registration platforms) to optimize lead tracking and conversion.

•Amplified partner engagement by 85% and grew pipeline contribution by 60% YoY through region-specific co-marketing campaigns across the US and EU •Improved campaign ROI by 40% by managing strategic alliances with Oracle and SAP, leveraging MDFs for co-branded webinars, content creation and ABM initiatives •Generated 400+ qualified leads and expanded brand visibility through successful execution of 10+ partner-led events and third-party sponsorships, including Oracle Cloud World and SAP Sapphire •Expanded sales enablement assets and campaigns in collaboration with sales, resulting in a 20% increase in deal velocity and 15% boost in win rates across enterprise accounts.

•Drove product-specific customer events resulting in a 20x increase in lead volume and contributing 150% of pipe achievement of $2M influence pipeline •Started multi-touch, persona-driven campaigns dedicated to CXOs and key influencers, which boosted engagement by 35% and played a key role in accelerating opportunity creation within key enterprise accounts •Partnered cross-functionally with APAC regional teams, aligning marketing strategies with business goals in India, which improved local execution and escalated marketing contribution to pipeline by 75% •Ran 5+ ABM campaigns/quarter targeting top tier named accounts with 50% engagement from segmented decision makers influencing $10M+ in pipeline •Collaborated with sales directors and product marketing leadership to establish targets, goals, & budgets — and improved field marketing plans that covered 20% increase SQL on the influenced pipeline.

•Created and led a solution themed marketing roadmap, coordinating with stakeholders and field teams to drive account-based engagement through focused events, breakout sessions, whitepapers, case studies, and email campaigns, contributing to significant pipeline acceleration and deeper account engagement • Launched marketing programs in collaboration with hunting and farming teams, resulting in an 80% increase in account penetration across key strategic accounts •Delivered quarterly sales pipeline support by executing high-impact demand generation initiatives, including virtual events, interactive demos, and customer site visits, improving top-of-funnel engagement

•Collaborated with pre-sales and sales directors to align marketing with regional business priorities, incorporating market needs into strategic plans—resulting in a 25% boost in net-new business and expansion within high-value accounts •Defined and executed regional marketing strategy, including objectives, ABM goals, and lead engagement tactics; developed a KPI dashboard to monitor and optimize the performance of the top 10 revenue-generating campaigns. •Partnered with practice and solution engineering teams to strengthen value-based messaging by producing 5 enterprise customer case studies and curating thought leadership content such as articles, blogs, and points of view (POVs), enhancing brand authority and buyer confidence

•Planned and executed channel marketing strategies in collaboration with the alliances team, launching joint partner campaigns with compelling messaging and tailored content—resulting in a 40% increase in web traffic and partner engagement. •Framework for Go-to-market (GTM) plans with multiple strategic partners across Europe and the Americas, managing campaign strategy, stakeholder alignment, creative approvals, and marketing investment planning. •Scalable campaign management framework, enabling end-to-end execution across new and existing channels—including PR, paid media, social platforms, and customer advocacy—to drive consistent messaging, demand generation, and partner visibility.

•Transformed 200+ B2B customer accounts through tailored script for Microsoft Dynamics AX and NAV •Performs outbound sales activities such as cold calling, lead follow-up, sales qualifications, sales progression and closing offer extensions to existing or and new customers •Exceeded activity metrics by 20 times through outbound calls, appointments set, opportunities creation •Optimally use internal resources like Technical Consultants, Solution Specialists, Global Financial Services and channel resources to drive transactional volume