SUBHOBRATA SINHA

I am a marketing and digital marketing professional with expanding expertise in AI-driven strategy, performance marketing, and data-driven execution. I currently volunteer as an AI Strategic Consultant for my friend’s startup in India, where I help shape marketing strategy, design AI-enabled workflows, and support early-stage operational needs through content automation, lead scoring, and campaign optimization.I also work as a Graduate Teaching & Research Assistant at the University of Massachusetts Boston, supporting professors with grading, academic coordination, and research activities. I am currently assisting Professor Raymond Lui on a research project focused on Marketing for Independent Artists, exploring digital reach, consumer psychology, and creator-economy marketing frameworks.I am pursuing my MBA in Marketing, Digital Marketing & Supply Chain at UMass Boston, holding a 4.0 GPA, and gaining hands-on digital marketing experience with GaapRT and HomeWell Care Services. My work includes SEO growth, web analytics (GA4), CRM optimization, content strategy, radio/print campaign measurement, and multi-channel digital execution.Before this, I served as the Marketing Manager at Reliable Construction, where I led digital transformation initiatives in SEO, social media, branding, and content, boosting organic traffic and online inquiries.Previously, as a Senior Business Development Associate at Byju’s, I generated ₹1.5 crore+ in revenue, maintained a 95% retention rate, and guided 1,000+ students and parents through CRM-driven engagement.My career began at Qualicom Solutions Pvt. Ltd. as a Technical Sales Executive, where I handled B2B sales of effluent treatment solutions and built a strong analytical and customer-centric foundation.With a Bachelor’s degree in Mechanical Engineering, I combine technical thinking, marketing strategy, and AI tools to drive measurable business impact.