Subhashis Guha

Lead Performance Media delivery across key mandates—driving delivery excellence, senior stakeholder management, retention and organic growth across Google Ads, Meta and performance-linked programmatic. Also heading the SEO vertical, owning new business growth, delivery governance, and solution development to scale a differentiated search proposition.

Own the topline and bottom-line of the South East and Middle East Asia Performance Marketing Business. Forge close partnership with client leadership teams by crafting digital marketing solutions meant to help them achieve business goals and solve business problems. Lead an internal team of account directors to foster closer engagement with client POCs, drive CSAT and eventually establish an environment of mutual trust and confidence that seamlessly leads to incremental partnership and business.

Lead service delivery and client engagements out of iQuanti's global center of excellence in Bangalore. Own organizational goals like delivery quality, delivery effectiveness, profitability, and people development.

Manage a portfolio of F500 clients spread across the globe. Be a flag-holder of CSAT, Quality and Thought Leadership in the space of Digital Marketing Solutions.

Responsibility split between managing mid to large size client engagements and also acting as a solutuon manager and being held accountable for the SEO team's P&L.

Act as an interface between the sales and delivery teams to formulate and execute 360 degree digital marketing strategies for international clients.

Ownership of P&L and overall management of the company’s online business - Conceptualization, planning and launching the company’s online remittance business - Corporate or B2B tie-ups with partners like banks, payment gateways and verification agencies - Developing a Go To Market Strategy considering all the distribution and marketing channels - Formulating and executing a customer acquisition strategy - Build the entire payment eco-space by including payment partners, correspondent banks and KYC agencies.

Responsible for expanding the business / distribution network of Sigue Money Transfers in South Asia (India, Pakistan, Bangladesh, Nepal and Sri Lanka) by partnering with banks and NBFCs of the region. Functionally the role includes the following: - - Solution Selling: Identify banks with remittance potentials and sell Sigue’s Remittance solution & service. - Partner Acquisition / Onboarding: Negotiate terms & conditions, be in charge of System Integration, Internal Coordination and Process Operationalization - Distribution Strategy: Devise and implement an agent network strategy to expand reach in the region - B2B Marketing: Formulate Branding and Marketing Strategy at Agent locations. - Account Management: Interface with partner banks for all operational issues, provide sales training and design incentive Programs

Business Development - Business Plan and Sales Strategy Development Database Marketing - Customer Segmentation and Focussed Campaigns Channel Management - Generate business through website, emailers and voice-based channels. Promotions Management - Conceptualizing, Designing and Executing promotions for existing and new customers.

Worked under the Strategic Planning Department for the company's Specialty Paper and Paper Board Business. Performed Competitor Analysis and Derived key operational and financial insights. Recommended on the Key Success Factors in the industry that will drive future market share.

Imparting Process Training to New Recruits on a portfolio of credit cards of HSBC and partner companies. Training needs identification - process and agent level. Rewards and Recognition program designing for the teams undergoing training. Supervising New Recruits in Credit Line Management basing on credit score, payment history etc. Taking over escalated cases of Credit Card Disputes from 'On the job' Trainees.

Worked in the area of customer support for the American Express Credit Card Members based in US. Managed multiple processes viz: Regular Charged Products and Internet Services Unit. Was engaged in training and process improvement through kaizens (process knowledge related tests) and Customer Satisfaction improvement projects

Worked in multiple processes: Providing HR Solutions to Clients in US Managing Flexible Spending Accounts for US based clients - Adjudicating and Reimbursing Medical Claims as per FSA laws.

Received Merit Scholarship. Consistently in the top 30% althrough the course. Selected in the International Student Exchange Program.