Subhamita Bose

Responsible for building the marketing technology teams within the organization. Leading the delivery to provide an audience centric multi-channel digital experience to help us become the most distinctive fintech firm.

Responsible for - Building digital marketing service bundle & creating new business along the three pillars of - Martech consulting & transformation || Tech implementation and support || Digital marketing strategy and ops - Working as a solution architect, stitching different platforms (Marketing, Analytics, CRM) - Working on BD, Pre-sales & end customer presentation - Hiring, mentoring and retaining right talents - Resource management, training & utilization management of the team members

I was responsible for on-boarding new marketing analytics tool (Adobe Analytics)and setting up the governance around the usage of all marketing technologies. My key responsibilities were - - Defining organization wide marketing analytics benchmark & measurement framework - Working with the digital transformation team to set up analytics on the different platforms and marketing channels - Building team of marketing analytic advisers who would work closely with the marketers to guide them on marketing campaigns based on the benchmark and forecasting data - Training members on the leadership reporting and strategic business insight consulting - Dealing with the vendor for tool procurement and technical set-up of the tool on EY's website - Appraising the marketers with the different new marketing channels and analytics tools available in EY - Recruitment of digital marketing & marketing analytics professionals With an additional role of digital marketing service delivery lead of EY's shared services, I am also responsible for building E2E digital marketing delivery service and defining the career road map for the team.

Managed E2E marketing campaigns across the globe. Led marketing account for the APAC region managing Content, social media, analytics & creative teams. Worked on multiple EY’s flagship campaigns.

I worked as a solution architect and marketing technology specialist. My key responsibilities were: - managing digital marketing COE and assisting leaders in ramping up the newly formed team within the organization - imparting training on marketing and campaign management tools - interacting with the leaders to promote the service internally among all the verticals - handling business development, pre-sales by responding to RFP and RFI for Digital Marketing and Campaign Management projects technology support - worked in the US for a Pharma retail chain company on IBM Unica campaign management technology support.

Customer - Deutsche Telekom / T-mobile I played the role of a Software Release Manager. It was a highly complex project implementation for Slovakia having 10+ teams with 120+ resources working through multiple locations. My responsibilities - - Key person to manage communication between the cross located teams - Managing releases of each sprints/version - Regular status reporting using extensive MS office skills - Managing campaign management module - Key point of contact for Software Configuration Management - Keeping track of quality through HP Quality centre tool - Task management and utilization check