Subba Reddy Vanipenta

Professional Summary Innovative and results-driven Salesforce Principal Architect with over 16 years of IT experience, specializing in designing and delivering enterprise-scale CRM solutions. Proven expertise across the Salesforce ecosystem, including Sales, Service, Community, Data, and Field Service Clouds. Adept in leading large-scale digital transformations, architecting scalable solutions, and leveraging AI capabilities such as Salesforce Einstein. Extensive experience mentoring teams, conducting architecture reviews, and driving adoption of DevOps and CI/CD best practices. Highly certified with a deep understanding of integration frameworks, cloud platforms, and performance optimization. Certifications • Salesforce Certified Application Architect • Salesforce Certified Integration Architecture Designer • Salesforce Certified Platform Developer I & II • Salesforce Certified Development Lifecycle and Deployment Designer • Salesforce Certified Service Cloud Consultant • Salesforce Certified Administrator & Advanced Administrator • Salesforce Certified Platform App Builder • 11x Salesforce Certified Core Competencies • Salesforce Architecture & Development: Apex, LWC, Flows, Visualforce, GraphQL, REST APIs, Platform Events • Cloud Platforms & Integration: GCP, Cast Iron, Boomi, Informatica, SOAP/REST, Apigee • DevOps & CI/CD: GitHub, Ant Migration Tool, Change Sets, TortoiseSVN, JIRA • Enterprise Data Modeling & Security: SQL/NoSQL, Sharing Models, Role Hierarchies • AI & Automation: Salesforce Einstein (Prediction Builder, Discovery, Next Best Action), Flows, Process Automation • Project Leadership: Stakeholder engagement, technical mentorship, architecture governance Current Project : The Home Depot – Atlanta, GA Principal Software Engineer | Apr 2016 – Present • Led architecture and development of enterprise-grade Salesforce solutions, including AI-driven Next Best Action and predictive customer engagement algorithms. • Directed platform optimization initiatives, improving scalability and performance across Sales and Service Cloud deployments. • Implemented field service management using Salesforce FSL, optimizing resource allocation and appointment scheduling. • Played a key role in the establishment of THD’s Salesforce enterprise architecture strategy and DevOps processes. • Conducted architecture reviews, code audits, and implemented reusable architecture patterns.