Sturge M.

Key achievements • Delivered 110% year-on-year growth in festival attendance • Increased website traffic by 123% year-on-year through SEO and campaign optimisation • Secured 6 sponsors and 4 official media/content partners • Achieved 92% revenue growth year-on-year Responsibilities • Growth – attendees, media, revenue generation: sales, sponsorships, partnerships, fundraising • Community engagement: residents, businesses, volunteers • Create and manage the festival brand, positioning and visual identity • Plan and deliver integrated marketing campaigns across digital, social, email, newsletters, print for B2B & B2C • Manage paid social (Meta Ads), SEO and analytics

Key achievements • Delivered a fully illustrated children’s book from concept to launch within one month Responsibilities • Develop brand, positioning and product messaging • Storytelling through a full storyboarded book creation process, design content and layouts through Canva • Coordinate media outreach and promotional activity

Achievements Built, designed and sold sponsorship packages for businesses to invest and join our organisation to benefit the local community Responsibilities Grow an established and sustainable football club over the short, medium, and long term, by implementing a viable business model Grow our support and engagement from the local community

Key achievements • Built and scaled a digital communications platform creating a national talent pool of 9,000+ candidates and learners: Solar Energy UK’s fastest growing communications channel • Led national Solar Careers Hub live events and features across London, Glasgow, NEC Birmingham and ExCeL London grown to 4,600+ delegates • Launched a national Solar Careers UK brand and website solarcareersuk.org endorsed by DESNZ, DWP and DfE • LinkedIn audience grown 2,000+ followers in the first year Responsibilities • Design and grow the integrated marketing and communications strategy for the Solar Careers UK Programme • Launched brand, defining messaging and content standards to ensure clarity and consistency across channels • Lead PR, media, digital, partner and event campaigns, lead speaker, interviews, presentations • Provided direction and mentoring to junior team members, freelancers and agency partners • GDPR, Reporting, Google Analytics, and insight-led optimisation • Financial planning, resources, budget control to maximise ROI

Key achievements • Delivered a record quarter of membership growth +51% variance increase to target • High volume engagement and support, with tailored membership packages to meet their business needs • Designed and launched a new, co-branded sponsored national networking events series: Summer Reception, Solar Networking Celebration, Winter Reception • Launched a sponsored Recruitment Zone at the NEC Birmingham, creating a new revenue stream Responsibilities • Key account membership growth and retention – new business, upgrades, renewals • Manage CRM and campaign performance reporting • Positioning and content marketing for sponsored events, features and partnership opportunities B2B • Design campaign messaging and sales enablement materials • Lead generation and secure income alongside partners

Key achievements • Designed and launched a sponsored Installer Training Hub at Solar & Storage Live, NEC in my first year Responsibilities • Support membership growth • Create sponsorship brochures, campaign assets and partner content

Key achievements • Delivered 22% growth in new client acquisition, working with national housebuilders and regional developers • Designed and implemented AmbiDashboard, a KPI and forecasting framework for the leadership team Responsibilities • Manage key accounts, commercial tenders and proposals • Develop customer acquisition strategies, lead generation, promotions and account growth plans • Technical sales and specification content to support product adoption and long-term account growth • Analyse sales performance and strategic planning

Key achievements • Increased new business won by 33% through improved commercial strategy • Doubled lead conversion rates, strengthening pipeline quality and revenue predictability Responsibilities • Lead day-to-day commercial operations across marketing ad campaigns, sales and customer management • Translate client requirements into tailored commercial solutions • Lead generation, custom services brochure design

Key achievements • Delivered leading PR and media performance analysis content for Sky Sports News on Barclays Premier League La Liga BBVA Primera and International Competitions • Leading analysis content provider at Euro 2016, England National Team, Germany, Portugal and Wales • Recognised in Global Entrepreneurship Week – 100 Top British Entrepreneurs (2015) Responsibilities • Lead PR, media and communications strategy • Lead analysis, copywriting and content creation for media • Manage website, email and social media marketing • Brand launch, management and ensure brand consistency across digital and print

Achievements 36% Commercial growth increase for national account Developed client workflow management system for all national accounts Automated commercial modelling system for financial service products Responsibilities Managing financial services for over 20,000 employees on large key accounts Commercial forecast modelling, data analysis and custom report design Project management across a range of customer departments/key stakeholder’s Strategic Planning Departmental Negotiations (conference calls) KPI analysis