Jack Saunders

Lead the global creative vision across performance and lifestyle categories, redefining how the brand shows up culturally and commercially. Rebuilt and reset the creative organization around category expertise and clear accountability, elevating creative as a strategic driver of business and brand impact. Mentor and lead a multidisciplinary global team spanning art direction, design, writing, UX, social, and creative production, fostering a culture of innovation, brand-first thinking, and creative excellence. Partner closely with senior leadership, marketing, and product teams across regions to shape storytelling, positioning, and go-to-market strategy. Champion new processes, tools, and ways of working to modernize creative sell-in, strengthen creative voice at the leadership table, and deliver bold, audience-relevant campaigns that balance brand legacy with future-focused innovation.

Led global creative for Nike Running, defining the brand’s creative point of view across product, storytelling, and culture. Introduced a year-round editorial strategy that expanded Nike’s narrative beyond traditional product and athlete storytelling, redefining what it means to be an athlete. Reimagined product storytelling for Nike Invincible, shifting from a data-driven scientific tone to a more sensorial, emotive design language—delivering Nike’s most engaged organic social post to date, with over one million likes on Instagram. Partnered with world-class athletes including Eliud Kipchoge, Naomi Osaka, and Megan Rapinoe on personal branding and global campaigns, while leading and mentoring multidisciplinary teams across art direction, design, digital, and copy on global campaigns and seasonal launches. Previously, as Brand Art Director within Nike’s Global Brand Defining studio, led creative for the brand’s 50th Anniversary campaign and pushed new modes of expression through immersive retail, AR, 3D motion, and experiential storytelling—bridging Nike’s legacy with future-facing innovation.

Built and led Rapha’s global brand creative function from the ground up, helping transform a young, scrappy startup into a respected, industry-defining global brand. Established an in-house creative studio and new ways of working that delivered end-to-end creative excellence across brand, campaigns, and content. Assembled and mentored a multidisciplinary team of over 10 creatives, defining Rapha’s distinctive visual identity across seasonal campaigns, brand photography, and Mondial magazine. Led creative across direct-to-consumer channels, setting a high bar for craft, consistency, and cultural relevance. Reported directly to the CMO, presenting creative strategy and campaign concepts at the director level, leading creative reviews, managing budgets, and partnering with regional leads to deliver world-class creative at scale within a fast-growing startup environment.