Ahmed Wahba

• Founded the Strategy & Insights department, recruiting and mentoring a team of four Research & Data Analysts. Enhanced their skills in leveraging advanced marketing tools for high-quality analytics and insights. • Led the creation and execution of high-level research and analytical reports, providing actionable insights for key clients like Saudi National Bank, guiding their strategic decisions based on in-depth analysis. • Crafted and responded to RFPs with technical and financial proposals that emphasized compelling visual storytelling and presentation, enhancing client engagement and showcasing the agency's sophisticated approach. • Developed comprehensive annual social media marketing strategies, aligning with broader marketing objectives to ensure a cohesive and impactful online presence across various platforms. • Restructured and reorganized AMS internally, optimizing workflows, processes, and interdepartmental coordination to elevate the agency’s operational and strategic output. • Directly involved in business development, strategic partnerships, and high-level negotiations, personally driving deals with major clients. • Introduced and implemented Monday.com as an agency-wide work management system, designing fully customized boards for client workflows, dashboards, workload management, performance tracking, task timelines, archiving, and internal reward systems — drastically improving team organization, transparency, and efficiency. • Launched new innovative service lines, including case study subscription services and industry-specific insight reports (e.g., banking sector analysis), diversifying agency offerings and creating recurring revenue opportunities.

• Developed and maintained strategic partnerships with major OOH media houses in Saudi Arabia, including Faden, Wave, Arabiya, and Saudi Signs. • Created comprehensive media plans across multiple channels—Digital, Social, Out of Home, Newspapers, TV, Radio, and Cinema—for blue-chip clients such as Saudi National Bank and Jeddah Central. • Managed and optimized high-impact paid media campaigns using leading social media platforms and programmatic advertising tools, including Facebook Ads Manager and Google DV360. • Led analytics and strategy development using advanced tools such as Brandwatch, Talkwalker, -Similarweb, and SEMrush to create detailed media strategies, performance reports, and insightful case studies.

• Developed and executed sales & marketing strategies to optimize sales targets and identify market opportunities. • Conducted market analysis and customer needs assessments to drive product development and pricing strategies.