sean mccarthy

senior manager, solutions consulting -strategic accounts: technician and manufacturing

About

More than a decade of experience helping digital marketers & advertisers solve complex business problems and achieve goals with cutting edge digital marketing solutions. Clients Include: Wal-Mart, AIG, Adobe, Intuit, HSBC, Wells Fargo, Toyota, Cisco Webex, Ally Financial, Discover Financial, Salesforce.com, AOL, AT&T, Intel, and many others. Experience in: -Helping Businesses Drive Revenue & Loyalty via more Effective Experiences -Direct Response Advertising & Marketing -Site & Media Optimization: Experiments/Testing & Targeting -Predictive Analytics/Modeling /Algorithmic 1:1 Personalization -Web Analytics & Segmentation Strategies -Display Media Sourcing & Optimization -Leveraging 3rd party Data & Data Brokers for Targeting -HTML, CSS, Javascript -Display Ad Exchanges/ Biddable Display Media and DSP's -Digital Media Attribution Analysis & Media Mix Modeling -CRM /Database Marketing:Leveraging list building in targeting -Business Intelligence solutions /Multi-Channel Analytics

Country

united states

City

san diego

Industry

marketing and advertising

Skill

web analytics, analytics, digital marketing, omniture, online marketing, salesforce.com, integrated marketing, enterprise software, e commerce, lead generation, conversion optimization, crm, saas, sem, multi channel marketing, seo, multivariate testing, behavioral targeting, email marketing, strategy, ppc, business development, marketing automation, affiliate marketing, database marketing, customer acquisition, google analytics, digital strategy, marketing, digital media, sales process, selling, web marketing, a/b testing

Experience

senior manager, solutions consulting -strategic accounts: technician and manufacturing

adobe

2020-1 - Present · 6 yrs 9 mos

director, marketing solutions

autonomy

2007-4 - 2009-5 · 2 yrs 2 mos

Optimost, an Interwoven Company (Acquired by Autonomy 3/09) Optimost web experimentation & testing /targeting puts control directly in the hands of marketers to quickly and continually execute multiple A/B and multivariate (MVT) tests, measure effectiveness and relevance of content across any online channel and increase content relevance through segmentation, targeting and automated personalization.

director, strategic accounts

rocket fuel inc, formerly [x+1]

2009-6 - 2010-9 · 1 yr 4 mos

* www.xplusone.com [x * 1] increases the productivity of each customer interaction through our industry-leading predictive marketing solutions. These solutions are powered by our patented technology: the Predictive Optimization Engine (POE™). Leading companies in financial services, telecommunications, online services, travel and automotive industries have significantly increased message accuracy, customer response and profitability with [x * 1]. Site * 1 and Media * 1 are platform neutral in their technology and work seamlessly with all existing major third party ad servers, content management systems, and other online marketing tools.

strategic account executive

omniture

2002-1 - 2007-2 · 5 yrs 2 mos

WebSideStory - Visual Sciences (Acquired by Omniture 10/07) WebSidestory's HBX and Visual Sciences addresses these challenges by providing marketers with One place to measure, analyze, and optimize integrated data from all online initiatives across multiple marketing channels.