
Steve Pelletier
Vice-President and General Manager - Powersports International @ BRP
About
I am an international C-suite executive with more than 20 years of experience leading complex, multi-country businesses across North America, Europe, Russia, Latin America, APAC, and China within publicly listed global enterprises.I have held full responsibility for P&L, strategy, operating model design, capital allocation, governance, and organizational leadership, leading business scopes of up to $2.5B USD across more than 120 countries. My career has been built across both developed and emerging markets, operating in environments shaped by regulatory complexity, geopolitical change, cultural diversity, and rapid business transformation.I have built and scaled businesses through strategic clarity, commercial discipline, and strong people leadership. My track record includes delivering sustained growth and profitability improvement, strengthening subsidiary and distributor models, improving governance and execution, and leading teams through disruption including COVID-19, supply chain volatility, geopolitical exits, and restructuring.What defines my leadership is the ability to turn complexity into clear direction, align diverse teams behind shared priorities, and build organizations that can execute with consistency, agility, and accountability across very different market realities. I believe lasting performance comes from combining ambition and rigor with team engagement, empowerment, and leadership development.My experience spans international general management, business transformation, commercial operations, go-to-market strategy, operating model design, capital allocation, governance, market expansion, and executive team leadership. I am particularly motivated by opportunities to shape growth, strengthen organizations, and create long-term value in complex international environments.Core expertise: International Business Leadership | General Management | P&L Management | Strategy | Business Transformation | Commercial Excellence | Operating Model Design | Governance | Market Expansion | Distributor and Subsidiary Management | Cross-Cultural Leadership | Executive Team Development
Switzerland
Lausanne
Automotive
General Management, P&L Management, Multinational Leadership, Chief executive leadership, Division president, Multi-country Operations, Europe, Asia & Latam Expansion, Capital Allocation, Operating Models, Portfolio Optimization, Business Development Strategy, Pricing and Margin Management, Governance and Board Reporting, Organizational Development, Emerging Market Growth
Experience

Vice-President and General Manager - Powersports International
Lausanne
Enterprise leader accountable for International operations across Europe, Russia (prior to exit), LATAM, APAC, and China within a publicly listed multinational environment. Full responsibility for strategy, P&L, capital allocation, operating model, governance, and organizational performance across 120+ countries. • $1.7B revenue scope • +43% growth • Russia exit capital redeployment • Market expansion in Brazil, Mexico and China • Operating model redesign • Regional HQ relocation

Director of Accounting
Transamerica Leasing
Purchase, New York, USA

Senior Internal Auditor
Transamerica Leasing
Purchase, New York, USA
Steve Pelletier's Contact Information
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