Steven Van Middelem

Founder and CEO of FHIRST, an uplifting superfunktional beverage platform built around gut-brain-mood science and hydration — born in the UK, scaled across Europe with 10+ industry awards, and now expanding into the U.S. market.

Selected advisory engagements for consumer health and CPG brands and businesses — bringing end-to-end operator experience across the full lifecycle, from idea, formulation, and go-to-market to scale and exit.

Director of Complemed Group, a family-founded food supplement business — covering the natural health and professional medical channels across Benelux, partnering with global brands like Nordic Naturals.

Build, scaled and exited D-drinks from a garage startup into a €50M European distribution and brand-building platform for natural and functional CPG brands, and secured a strategic investment into Ginstberg that extended the business from retail and brand building into production.

Board member of Ginstberg, a family-run natural mineral water business bottled pure and untreated at the source in the Flemish Ardennes.

Commercial Engineering