Steve Dennis

SageBerry Consulting provides strategic advisory services to retail and consumer brands, with a focus on transformational leadership. SageBerry has worked for a diverse range of clients including Fortune 500 companies, start-ups and fast growing smaller brands. Book a 1:1 here http://intro.co/SteveDennis

Lee Valley is a family-owned Canadian business serving customers all over the world. From its humble beginnings selling a small selection of woodworking tools, Lee Valley has endeavored to foster the creative spirit of their customers. While continually expanding our renowned tool lines, they have broadened their scope to include gardening tools, hardware, gifts, and items for every area of the home, offering an array of products that solve everyday problems. With 18 stores across Canada and online presence in Canada and the United States, Lee Valley has come a long way since the company’s founding in 1978.

Glass-Media is the industry change leader advancing projection-based, end-to-end, digital storefronts for brands/retailers with a physical footprint.

"REMARKABLE RETAIL: How to Win & Keep Customers in the Age of Disruption" is the top rated and bestselling retail strategy book of the past decade. The first edition was released in April of 2020. A second edition--updated and expanded to address the effects of the COVID epidemic--was released in 2021. Remarkable Retail equips the savvy retailer with eight essential strategies to thrive in an increasingly volatile and uncertain future. "LEADERS LEAP: Transforming Your Company at the Speed of Disruption" has been named to several lists of the top leadership books of 2024. Leaders Leap goes beyond the standard business playbook and teaches you the secrets to creating the bolder, faster, and essential transformation needed to avoid becoming irrelevant in an era of profound and accelerating change.

Contributor on retail innovation and the effects of digital disruption.

Crave Retail is a fast growing digital to in-store try-on experience platform that drives revenue and shopper joy.

Recruited to establish strategy and new business development function and elevate company’s multi-channel marketing capabilities. Executive Committee member responsible for growth initiatives, strategic planning and corporate marketing (consumer research, data analytics, customer segmentation, CRM, credit & gift card marketing and loyalty program strategy). Managed joint venture with HSBC to operate company’s credit card business.

Responsible for driving strategic and operational initiatives and identifying new growth opportunities. Assumed responsibility for Lands’ End acquisition integration team; elevated to Sears’ Senior Leadership Committee and served as Acting Chief Strategy Officer, reporting to CEO. Led strategic re-positioning of Sears’ full line stores. Strengthened competitive differentiation through merchandise category repositioning, national and private brand rationalization. Championed Lands’ End acquisition to differentiate Sears’ apparel business and enhance e-commerce capabilities. Led teams that created and rolled-out two new retail concepts.

Led enterprise initiative to improve Sears customer experience and accelerate growth by leveraging integrated digital capabilities, customer data and targeted cross-channel integration initiatives.

P&L responsibility for $600MM+ division that markets and distributes appliances to homebuilders, remodeling contractors and property management companies.