Steven KHOO

🏢ADVFIT Automation Sdn. Bhd. : ☀️STEVEN KHOO (许志团, ชัยตะวัน) is a Penang-born Malaysian entrepreneur and the founder of ADVFIT Group and ADVNET Group. With an unwavering passion for industrial automation, robotics, and emerging technologies, dedicated to driving engineering innovation, transforming industries, and empowering business growth across Southeast Asia. ☀️My Motto “Building Unity • Empowering Vision • Illuminating the Future” With my nearly 33 years of experience in Industrial Automation, Industry 4.0, Robotics & Humanoids, Electronic’s, Electrical’s, Semiconductor, intralogistics and General Industries, I bring deep expertise in Technical, Sales, Business Trade, B2B Matchings, Trade Facilitation, Sourcing & Procurement, Events & Digital Media and Marketing Consulting across Southeast Asia. I specialize in driving growth and value through advanced solutions, with a strong focus on:    •   Sensing & Measuring Systems Applications Solutions.    •   Controls Automation’s Systems Solutions.    •   Electronics & Electrical’s Components Supplies.    •   Cables / Wires & Smart Cable Management Solutions.    •   Connectivity - Wide Range’s Connectors Solutions.    •   Special Enclosures & Junction Box’s Systems Solutions.    •   Pneumatic Ranges & Air Systems Solutions.    •   Signalling Lights & Monitoring Systems Solutions.    •   Cooling Module Systems & Thermal Management Solutions.    •   Robotics & Humanoids Accessories Supply. • UPS & EMC / EMI - Power Management Solutions. • intralogistics technology Systems Solutions & Supply.    •   Mechanical Precision Parts Solutions & Supply. Throughout my career, I have worked extensively across Southeast Asia, delivering strategic consulting, technical application support, and market development services. My core strength lies in bridging technology with business growth—helping clients optimize operations, expand market presence, and achieve sustainable success in highly competitive industries.

As the leader managing group-wide operations at ADVFIT Group, I strategically drive the alignment of our Technical, Application, and Sales Divisions to deliver integrated, high-performance automation solutions across diverse industries. I combine deep technical expertise with strategic marketing insight to empower our teams in exceeding customer expectations through innovation, agility, and precision. Fueled by a strong passion for Industrial Automation, I am dedicated to advancing sustainable growth, operational excellence, and customer-centric innovation, while reinforcing ADVFIT Group’s position as a trusted technology partner and a leader in smart manufacturing solutions. “Passion For Industrial Automation Solutions “ “Victory that Shines Like the Sun” ☀️My Motto : “Building Unity • Empowering Vision • Illuminating the Future | 凝聚力量 • 赋能远见 • 照亮未来 | รวมพลัง • สร้างวิสัยทัศน์ • ส่องสว่างอนาคต” !

☀️ STEVEN KHOO (许志团, ชัยตะวัน) is a Penang-born Malaysian entrepreneur and the founder of ADVNET Solutions Group, dedicated to advancing innovation in industrial automation, robotics and humanoids, and driving business transformation across Southeast Asia. Our Operating Companies — Malaysia & Thailand    •   ADVNET Solutions Sdn. Bhd. (Malaysia)    •   ADVNET Solutions (Thailand) Co. Ltd. ☀️ My Motto: “Building unity, empowering vision, and illuminating the future | 凝聚力量, 赋能远见, 照亮未来 | รวมพลัง สร้างวิสัยทัศน์ และส่องสว่างอนาคต” 🔑 Key Objective Empowering businesses to enter, scale, and compete in global markets through:    •   Strategic Consulting — delivering actionable insights and long-term growth roadmaps.    •   Trade Facilitation — simplifying cross-border operations and accelerating market access.    •   Tailored B2B Matching — connecting the right partners for meaningful, value-driven collaboration. These integrated solutions strengthen cross-border growth, optimize supply chains, enhance competitiveness, and foster sustainable global partnerships. 🚨 Core Focus Areas Our comprehensive services include:    •   Business Consulting — strategies for sustainable growth, operational efficiency, and competitive advantage.    •   Market Entry Strategy — market analysis, localization, regulatory compliance, and execution.    •   B2B & Trade Matching — linking buyers, suppliers, distributors, and investors.    •   Sourcing & Procurement — supplier discovery, negotiation, and cost optimization.    •   Global Market Expansion — scaling operations and establishing international presence.    •   Business Networking & Events — curated platforms that connect decision-makers and strategic partners.    •   AI-Driven Digital Transformation — leveraging AI to elevate marketing, branding, and customer engagement.    •   Humanoid Robotics & AI Education — preparing organizations for automation and future-ready workforce development.

☀️STEVEN KHOO (许志团, ชัยตะวัน)- Vice President & Director of Marketing . 🏢 Communication 21 (Penang) Sdn. Bhd. For over a decade, my vision has been to unite industries and the business community through a transformative, digitally connected platform powered by AI, innovation, and collaboration. I believe that true progress in today’s AI-driven digital era is built upon three cornerstones: connectivity, communication, and collective intelligence. These forces are not just enablers of growth—they are catalysts that redefine how industries evolve and thrive. As Vice President and Company Director of Communication 21 Media Group (Penang), I channel my passion for media, branding, and digital transformation into building bridges between businesses, industries, and communities. My mission is to cultivate a dynamic ecosystem where technology, communication, and strategic partnerships converge—empowering organizations to scale, innovate, and succeed in an increasingly competitive and globalized market. Communication 21 Media Group (PG) stands at the forefront of connectivity and innovation, bridging ASEAN industries with global opportunities. As a forward-thinking media, business networking & matching, and trade facilitation platform, we specialize in driving cross-border collaborations that accelerate growth for industries, enterprises, and entrepreneurs. Through our flagship initiatives — “PENANG-Connect” and “ASEAN-Connect” — we serve as a trusted gateway for business expansion, helping organizations enter new markets, establish strategic alliances, and leverage the power of digital transformation. By integrating AI-driven insights, digital media strategies, and smart trade networking ecosystems, Communication 21 empowers stakeholders to harness the momentum of the ASEAN economy while connecting seamlessly with global players. Together, we are shaping a future where innovation meets collaboration, and where digital intelligence drives sustainable business growth.

At MyAIRA (Malaysia Artificial Intelligence & Robotics Association).:- ☀️STEVEN KHOO (许志团, ชัยตะวัน) Serves as the senior EXCO Member & Director of Global Partnerships & Business Strategy, as plays a pivotal role in advancing international collaboration across the AI and robotics & humanoids ecosystem. Focus more on building up strategic alliances between industry leaders, research institutions, universities and government agencies to accelerate technology adoption, innovation exchange, and market growth throughout ASEAN and beyond. MyAIRA – Non-Profit Organization At MyAIRA, We believe in shaping a future where artificial intelligence, robotics humanoids, and automation work hand-in-hand with humanity to create progress, prosperity, and sustainable growth. As a pioneering non-profit, we are champions of innovation—dedicated to advancing AI, humanoids, industrial robotics, and automation technologies across industries, education, and communities. Our mission is bold yet clear: to ignite innovation, empower talent, and bridge knowledge gaps through impactful development programs, specialized training, and global awareness initiatives. We strive to cultivate a dynamic and future-ready ecosystem, inspiring the next generation of engineers, innovators, and leaders while driving economic transformation. Through collaboration, education, and advocacy, MyAIRA positions our region as a global hub for intelligent technologies—where ideas thrive, industries evolve, and societies benefit. 🌍 “MyAIRA – Shaping Tomorrow with Intelligent Robotics & AI + Humanoids” ! ☀️My Motto: “ Building unity, empowering vision, and illuminating the future | 凝聚力量，赋能远见，照亮未来 | รวมพลัง สร้างวิสัยทัศน์ และส่องสว่างอนาคต ”

☀️ STEVEN KHOO (许志团 / ชัยตะวัน) serves as Senior EXCO Member and Director of Global Partnerships & Business Strategy at Humanoids ASEAN+. He plays a key role in advancing international collaboration across the AI, robotics, and humanoid ecosystem. My focus is on building strategic alliances among industry leaders, research institutions, universities, and government agencies to accelerate technology adoption, innovation exchange, and market growth throughout ASEAN and beyond. Humanoids ASEAN+ is a non-profit organization committed to shaping a future where artificial intelligence, humanoid robotics, and automation work hand-in-hand with humanity to drive progress, prosperity, and sustainable growth. Through collaboration, education, and advocacy, we empower talent, bridge knowledge gaps, and position the region as a rising hub for intelligent technologies. 🌍 Humanoids ASEAN+ – Shaping Tomorrow with Intelligent Robotics & AI ☀️ Motto: Building unity, empowering vision, and illuminating the future 凝聚力量，赋能远见，照亮未来 รวมพลัง สร้างวิสัยทัศน์ และส่องสว่างอนาคต

At Keyence my Jobs Role – Senior Sales Consultant Engineer (Expertise on Sensors & Measurement Systems) I have been serving the semiconductor & Various industry for the past 5 years, specializing in applying Keyence sensors & Measurement solutions across various process and automation robotics applications. 👨‍💼My roles jobs scopes with Keyence:-    •   Business Development & Expansion - Drive sales growth and market expansion in the regional area by identifying opportunities, building customer relationships, and promoting sensors and measurement solutions.    •   Technical & Application Support - Provide expert consulting on project applications, including system integration, customization, and optimization to meet client needs.    •   Product Demonstration & Field Testing - Conduct product demonstrations, on-site testing, and proof-of-concept trials to showcase performance and ensure suitability for customer applications.    •   Marketing & Engagement Activities - Support brand awareness and customer education through seminars, workshops, technical training sessions, and roadshows across the region.    •   Customer Success & After-Sales Support - Work closely with clients to provide technical guidance, troubleshoot issues, and ensure long-term satisfaction with solutions delivered. ☀️My Mottos: “ Building unity, empowering vision, and illuminating the future | 凝聚力量，赋能远见，照亮未来 | รวมพลัง สร้างวิสัยทัศน์ และส่องสว่างอนาคต ”