Steven Chong
VP, Head of Supply Chain & Operations @ Wooltari
About
Global Supply Chain & Operations Leader | E-commerce Fulfillment | Cross-Border LogisticsOperations and supply chain leader with 17+ years of experience across high-growth startups and Fortune 500 companies. Currently leading end-to-end operations for a rapidly scaling e-commerce business, overseeing fulfillment strategy, international logistics, procurement, inventory planning, and warehouse network performance across multiple U.S. regions and Asia.Experienced in scaling fulfillment and logistics operations to support rapid business growth while improving service reliability and controlling logistics spend. Hands-on leadership across 3PL management, cold-chain food distribution, international sourcing, and last-mile network optimization in high-volume e-commerce environments. Proven track record for strengthening operational performance through process discipline, data visibility, and cross-functional alignment. Focused on building efficient, resilient supply chain networks that support long-term growth and customer satisfaction.Core Focus Areas• Global Logistics & Fulfillment Strategy (Air, Ocean, Ground, Rail, Parcel)• Cross-Border Trade & Temperature-Controlled Supply Chains• E-commerce Operations & Warehouse Network Optimization• Vendor & 3PL Management• Inventory Planning, Cost Reduction & Process Improvement• Contract Procurement & Strategic Partnerships• Team Leadership & Organizational Scaling• Regulatory & Compliance Management
United States
Los Angeles Metropolitan Area
Logistics & Supply Chain
Logistics, Transportation, Freight, Freight Forwarding, Operations Management, Shipping, Supply Chain Management, Logistics Management, 3PL, Project Management, Supply Chain, Air Freight, Transportation Management, Purchasing, Customer Relationship Management (CRM), Forwarding, Warehouse Operations, Key Accounts, Global Operations, English
Experience
VP, Head of Supply Chain & Operations
Wooltari
Greater Los Angeles, CA
VP, Head of Supply Chain
Wooltari
Greater Los Angeles, CA
Lead, Global DG Program - Global Supply Chain Strategy
Coupang
Seoul, South Korea
Spearheaded the development of the Global Dangerous Goods (DG) Program. As part of the Global Supply Chain Strategy team, I collaborated with cross-functional teams across logistics, tech, supply chain, compliance, legal, and operations to establish policies, strategies, and training programs. My role was focused on driving operational efficiency, minimizing risk, and ensuring regulatory compliance in the handling and transportation of Dangerous Goods worldwide, while supporting the growth of GMV.
Principal, Global Procurement - Logistics
Coupang
Seoul, South Korea
Led strategic contract negotiations with forwarders, last-mile carriers, and various 3PLs, managing an annual logistics spend exceeding USD $457 million. Reported directly to the CPO and spearheaded initiatives aimed at achieving significant P&L cost savings.
Director, Head of Logistics
Hubs
Chicago and Amsterdam, Netherlands
As Director of Logistics, I played a pivotal role in the startup's growth, leading international teams based in Chicago and Amsterdam, establishing two new global cross-dock warehouses, and successfully implementing a comprehensive global logistics and QC program. During my tenure, Hubs was successfully acquired by Protolabs (PRLB) for $280M in January 2021 marking a significant milestone.
Director of Operations
United Transport Service, Inc.
Chicago, Illinois, United States
Oversaw diverse freight forwarding operations including Air, Ocean, Rail, Dangerous Goods (DG), Antiques, Temperature Sensitive, Bonded Warehouse, Fleet Management, Inventory Management, and Oversize/Overweight. Additionally, responsible for developing the company's overall global strategy.
General Manager
United Transport Service, Inc.
Chicago, Illinois, United States
Led teams in Air Import, Ocean Import, Warehouse, Dangerous Goods (DG), Air Export, and Ocean Export operations.
Global Logistics Manager
United Transport Service, Inc.
Chicago, Illinois, United States
Managed both Air Export and Ocean Export operations.
Account Manager and Hazardous Materials Trainer
C.H. Robinson
Chicago, IL
Specialized in providing FTL and LTL consolidated solutions to clients at CH Robinson while also serving as the hazmat branch trainer, ensuring compliance with DG safety standards.
Carrier Representative and Sales
C.H. Robinson
Chicago, Illinois, United States
Education
Indiana University - Kelley School of Business
Indiana University Bloomington
Steven Chong's Contact Information
Phone
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