Steven Shi

Achievement： · Oversaw the footwear business of Kolon Sport China, and was responsible for managing the footwear merchandising, design and development departments. · Achieved footwear business increased by 155%, with a quarterly sell-out rate of over 70% in 2024; The order volume exceed 540,000 pairs in 2025, a year-on-year increase of over 170% · Launched urban outdoor and trail running product lines, formulated the next five-year business strategy and product plan for Kolon Sport footwear Job Description: 1. Responsible for the business success of the category, formulate product strategies, build product lines, set forecast quantities, price differentiation, launch month plan, sell-out rate, discount setting, OTB indicators, establish product allocation, segment channels, discount plans, etc. 2. Develop footwear product planning and design tasks and key styles for each season based on business goals； 3. Supply chain management, formulate product development time flow, implement local product development every season; coordinate factory production capacity, ensure the arrival rate of key styles and logistics； 4. Accurately identify the characteristics of each product, rationally allocate targeted factories for development and production, and control the cost rate of shoes each season; 5. Responsible for coordinating the development of color planning, shoe last library, material innovation, sustainable innovative material proportion and other projects； 6. Establish product lines for each channel – dealers, direct sales, online, special channels; plan and develop special product lines for key moments such as Double 11, Spring Festival, etc. 7. Integrate sales, marketing, retail, training and other departments to complete the quarterly product promotion plan.

Achievement： · The responsible originals basketball footwear business accounts for 40% of the overall footwear business of Originals; 80% of the basketball footwear business; · Built the Originals basketball apparel line from 0 to 1, introduced it in the first season of SS23, and received more than 300,000pcs omni-channel orders in SS24; · Build a local basketball product development team in China from 0 to 1, created local product campaign stories like "Tang Dynasty"; "My Shot" etc. · Responsible for product planning and development for adidas Terrex in the Asia-Pacific region, successfully briefed new trail running and water shoes, with annual sales of over 600,000 pairs in the domestic market Job Description: 1. Responsible for the business success of the category, formulate product strategies, build product lines, set forecast quantities, price differentiation, launch month plan, sell-out rate, discount setting, OTB indicators, establish product allocation, segment channels, discount plans, etc. 2. Supply chain management, formulate product development time flow, implement local product development each season; coordinate factory production capacity, ensure the arrival rate of key styles and logistics 3. Establish product lines for each channel – dealers, direct sales, online, special channels; plan and develop special product lines for key moments such as Double 11, Spring Festival, etc. 4. Cooperate across departments and setup plans for the launch of special products in different channels; develop seasonal product packages, product coverage depth, marketing styles, and must have styles 5. Work closely with omni-channel to track sales performance/product feedback to identify business opportunities and sell out plans.

 Drive and grow Reebok performance business in Asia which including below 5 regions: 1. Greater China 2. Japan 3. Korea 4. South Asia 5. Pacific  Division: 13. In charge of all the performance and core footwear 14. In charge of APAC regional product creation  APAC GTM Process: 1. Build APAC and local market ranges for 5 countries and clusters 2. Work with Global and C/C to ensure coverage of all C/C Range Gaps as per Sign Off & Pre-lines feedback 3. Work closely with global and the C/C to find mitigations as needed 4. Support Kick-off APAC review to support growth channels R&R per key milestones  APAC Product Development: 1. Create seasonal APAC local product range – 200skus per each season. 2. Lead and work closely with creation center in Vietnam to deliver and develop APAC regional product request from 5 different markets. 3. Brief new products and concepts in each season as key APAC marketing campaign model to meet the needs of consumers and clearly make differentiation among markets. 4. Building and create special product range for key moments, for instance: double 11 event – China; Golden week – Japan etc. 5. Building and create special product range for key accounts like ABC MART / BELLE / MAA & TTS / Rebel etc.  Cross Function Collaboration 1. Leading and working closely with local markets on setup strategy and build new product project to extend the business and catch the trend of markets. 2. Cooperate with fashion team on special sports fashion range and collabs.

 Division: 1. In charge of TNF outdoor footwear category 2. In charge of APAC product creation and communication  GTM Process: 1. Join and do Pitch-back in 1st and 2nd global sample meeting 2. Prepare season’s forecast and Merchandising page 3. Global calendar feedback and adjustment – Marketing alignment meeting 4. Set up seasonal color palette and brief regional products every season 5. Create product and CADs to fulfill the regional needs 6. Prepare sales Meeting and KA pre-line 7. Do buying analysis after trade show  APAC work: 1. Set up APAC product strategy direction and create product lines for Asia Pacific 2. Align global information with Asia Pacific and regional special request 3. SMU products development including local event and key Energy account 4. Well communication with Asia Pacific team members to solve the all the product and merchandising related problems.  Other Work： 1. Solve factory allocation issue (push back or forward and early-buy) 2. Analyzing Competitors products 3. Review marketing PR release 4. Collaborated with consult agency to do footwear consumer hunt

● Division: In charge of all the performance footwear including: 1. Running 2. CPS 1) Tennis 2) Volleyball 3) Badminton 4) Soccer 5) Table tennis 6) Other ball games 3. Training 4. Kids ● GTM Process: 1. Join and do Pitch-back in 1st and 2nd global sample meeting 2. Prepare season’s forecast and Merchandising page 3. Global calendar feedback and adjustment – Marketing alignment meeting 4. Prepare Great China alignment meeting 5. Prepare sales Meeting and KA pre-line 6. Do buying analysis after trade show – Buying meeting ● Great China work: 1. Do merchandising page for AHK and ATW 2. Align global information with AHK and ATW 3. Well communication with AHK and ATW team members to solve the problems like product allocation issue, product information request and etc. ● Other Work： 1. SMU products development including local event and key account 2. Solve factory allocation issue (push back or forward and early-buy) 3. Analyzing Competitors products 4. Review marketing PR release 5. Collaborated with consult agency to do footwear consumer hunt