STEVEN -SHANGHAI-
eCom Mechandising, Planning & Allocation Senior Manager @ New Balance
About
8 years working experience of sports retail related industry, 5 years experience of merchandising, buying and 2 years of general brand management. I also have rich experience on retail O-mini channel business management, dig the consumer needs, supply chain management. I am a business man with an entrepreneur spirit., creative and energetic retail professional. Able to project in the Medium, Long Term and work pro-actively, result oriented with a strong analytical and reflective capacity. Always considered to our users, thanks to a good communication skill to know the user needs and express our sports strategy to local teams.
China
Putuo District
Sporting Goods
Strategy, Merchandising, Commercial, Leadership, Retail Buying, Stocks, Sales, demand planning, project management
Experience

eCommerce Buying & Allcoation Manager (Leader of Reebok eCom Buying)
ShangHai
1. Responsible for whole Reebok range architecture and selection of ‘what product the consumer sees’ for responsible category. 2. Own & lead the whole Reebok range management: width and depths. 3. Co-work with BI, to define the OTB and Category Share. 4. Deliver financial and range efficiency targets i.e. OTB, Sell-thru, category shares, Stock-turn and Net margin targets for responsible category 5. Internal alignment & coordination with key stakeholders to efficiently launch products, manage sell-thru and promotions within the season. 6. Manage deliverable with BU/MOPS/SCM/Partner/Warehouse management teams. 7. Inventory management to improve the product efficiency. 8. Define the pricing / sales mechanism according to the different platform events.

Country Brand Manager
Decathlon China 迪卡侬中国
Shanghai City, China
1. Lead the Decathlon Diving sports in North East Asia Area. 2. Analysis the sports market, define the user profile and level, listen the user needs to build the offer structure of Diving. 3. Define the sports project and 2ys strategy to promote the diving sports in China. 4. According to the sports project and market, define the sports 5 year economic trajectory and 1 year business plan, analysis the PnL to ensure the final GOI and 1st Line. 5. Build and lead a team to fulfill the business & sports project needs of different domain. Including supply, merchandise, communication, training, omini channel and after service. 6. Cooperation with French campus team, work with Product Manager & Product engineer to continue improve our offer for local users. 7. Functional cooperation with all channels (retail, logistic, online, production, legal, quality…). Regular organize launching/closing meeting, workshop, visit… to clear express our strategy and review in time. Be together to achieve the final business target.

Supply Chain Manager Water Sports
Decathlon China 迪卡侬中国
Shanghai City, China
1. Assist Country Brand Manager to validate the business plan and commercial policy with supply team. 2. Analysis Global figures, ensure supply commitments are respected, guarantee the availability rate, margin and stock rotation could be reached. 3. Coach my supply team to improve their supply skills and as a leader to ensure all the milestone could be launched and finalized in time. 4. Lead the supply team to write the supply policy to optimize the supply chain. 5. Analysis PnL, ensure we can achieve our target to make my brand profitable.

Retail Supplier
Decathlon China 迪卡侬中国
Shanghai City, China
1. Define business plan and commercial policy with brand manager, base on that to build full offer structure. Including product range, price, supplier and give future needs and requirements to product manager. 2. Prepare the supply for the commercial season. Guarantee accurate sales & purchase forecast and guarantee the purchasing budget in line with my Brand and sport's commercial policy. Ensure the profitability and best stock rotation. 3. I anticipate and react to adapt to my commercial environment. Through daily analysis, to make right decision for the product & business sales trend, to guarantee the result. 4. Functional manage all channels (Retail, Production, Logistic...) in order to achieve the same business target. Have regular meeting with different channel to make sure our strategy and action plan could be launched and workable.

Store Department Manager
Decathlon China 迪卡侬中国
Shanghai City, China
Retail Business Management.
STEVEN -SHANGHAI-'s Contact Information
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