Steven Scott Rogers

After an unexpected early retirement in 2016 as a disabled veteran, I sought a meaningful way to spend my time. This led to the inception of Wisconsin's Drink LLC in 2021, inspired by a desire for a late-night drink that would serve as a moment of reflection for our fallen veterans, with the symbolic act of saving the last sip. Driven by my passion for innovation and entrepreneurship, my company fulfills two core missions. First and foremost, we aim to honor the memory of our veterans. As a proud veteran myself, I'm honored that we have featured 49 different veterans on our product labels to date, a number we continue to grow. Secondly, we are introducing a unique offering to the ready-to-drink market: a carbonated old-fashioned mocktail. In our close-knit Wisconsin community, we take pride in our contributions, and Wisconsin's Drink Old Fashioned in a Can is, I believe, a truly innovative product. I personally created and designed our signature Sweet Old Fashioned to provide an exceptional drinking experience. It can be enjoyed as a delightful mocktail or used as a premium cocktail mixer. We are currently distributed through General Beverage Sales Co. and are available in over 250 stores. Our product label carries the heartfelt message, "save the last sip," a reminder that with every enjoyment of our drink, our fallen brothers and sisters are kept in our thoughts. As I shared with my wife, early retirement felt like a void, and I knew I needed to find a purpose. Paying tribute to our fellow veterans through Wisconsin's Drink has become that purpose. A sentiment I once heard resonates deeply: "You are not forgotten until no one speaks your name."