Steven LaFevers

• Lead global technology strategy across AI‑enabled safety systems, telematics, automation, and emerging technologies • Built and scaled advanced technology organizations from early‑stage incubation to global commercialization • Oversaw launch and expansion of industry‑first operator assistance and autonomous solutions deployed across thousands of industrial vehicles • Drove adoption of connected fleet and telematics platforms supporting enterprise customers and global dealer networks • Regularly brief executive leadership and board stakeholders on technology investment, risk, and long‑term innovation strategy

Convert pain solving technologies into fully commercialized products and services, available for sale by an Americas dealer base and major account team. Dual focus on growing sales at the same time diligent focus on improving customer experiences. Organized emerging tech into 3 distinct business units (motive power, IOT \ Operator systems, & Robotics), fully harnessing entrepreneurial spirit within a large mature manufacturing company

Responsibility * Fully commercialize a fuel cell product line with a structured consultative sale process * Create a marketing machine that authenticates a lowest TCO story * Provide a foundation of support and processes building dealer and major account confidence * Deploy a best in class BigData engine delivers information with ease creating stickiness with each customer Responsible for the growth and profitability of the Hyster-Yale's Fuel Cell and Telematics .program, building product, services, and system solutions that excite and delight customers. Enhance existing or develop new programs for use as attack tools for further market penetration. Develop pricing strategies that provide competitive advantage while realizing margin goals. Lead Telematics efforts to provide proactive and predictive intelligence that allows easy and optimal management of complex fleets. Establish and lead a BigData arm that strengthens dealers and monetizes effective data services.

Expanded role to drive Emerging Technology best practices and momentum from the Amercias into each theatre. Chief strategic architect for commercilization of Emerging Technology globally. Define multiple paths to utilize Americas team to support theatres with indivudal maturity levels across product classes.

Achievements * Strengthened organization by creating an nucleus of solutions within Aftermarket * Matured Sales and Marketing organization by launching mobile dashboards and salesforce to improve action and speed to market * Drove culture of creativity behind product release, and the cadence of multi-medium marketing materials * Negotiated multi-million dollar contracts to improve richness of products available and diversity of choices available to distributors Responsible for the growth and profitability of the Hyster-Yale's strong aftermarket program, building product, services, and system solutions that excite and delight customers. Enhance existing or develop new programs for use as attack tools for further market penetration. Develop pricing strategies that provide competitive advantage while realizing margin goals. Lead Telematics efforts to provide proactive and predictive intelligence that allows easy and optimal management of complex fleets. Establish and lead a advanced analytics arm that supports service, aftermarket, and Fleet business.

Achievements: * Developed Hyster-Yale's Telematics business from the ground up * Efforts led to 2 years of triple digit growth, with a strong financial contribution * Adjusted organizational culture to value the importance of Telematics * Disrupted the market with a product platform with the right mix of price and functionality * Developed a strategy that led to the acquisition of a telematics distribution company * Built simple business processes and a training curriculum that assisted with adoption * Strong project management mind set focused on 100% customer satisfaction Telematics Product Manager responsible to grow sales and improve profitability in North and South America, by equipping & training distributors, simplifying sales processes, and consistently improving our Telematics solutions. Responsible for business unit, including operations, product development, and sales. Leading an energetic team of experts to provide back office and sales support that delights our customers, and is pleasure for each internal and external team member to work with..

April 2011 - March 2014 Operations Manager HYG Fleet (Staff 40) Manage a large business unit focused on delivering world class service while using Fleet analytics to drive customers towards decisions that reduce cost. Responsible for the overall success service contracts, harnessing a team focused on service management, data management, and analytics/consulting. Defined roles and responsibilities that present one solid solution to the customer, while maneuvering many interdependent teams towards satisfying the customer. Migrated Invoicing to SAP solution. Oct 2009-April 2011 Operations Manager Hyster-Yale : Program Mgmt(Staff 14) Responsible for Program Management of large fleet of assets with Hyster and Yale combined. Focused on growth and process improvement. Created improvements in processes such as allowing staff to have single repository of customer processing instructions. Created tools that would provide easier access to data, using VBA code personally developed with Microsoft Excel and Access, savings hours per day per resource, enabling the team to do more with less. Personally created sales opportunities by cold calling and being persistent with hard to close clients, contributed more than 3000 assets in contract additions within one year. I felt inspired to sale accounts myself, because we as a team needed to show results, and I believed in our product. Oct 2008 to Oct 2009 Operations Manager for Hyster Fleet (Staff-7) Focused on improving the profitability by converting a financial drain into a profit center. Negotiated new and improved contracts with existing accounts that supported profitability. Exited pilot accounts that were not progressing, and draining key resources. Began evolving account from strictly administrative benefits to providing consultative services that used data to guide customer toward actions that reduced costs. Used new tools and features in data gathering/reporting to win deals thus growing our business.

Provided third tier support to independently owned Hyster and Yale dealerships, specific to Hyster-Yale dealers systems. Traveled throughout US and Canada training sales staff members on Hyster-Yale sales quotation software. Developed relationships with dealership management and ownership, which enabled success in future roles.

Served as interface with Business process owners to understand needs of new systems or major system enhancements of existing systems. Acted as project manager for Fleet Management system project. Facilitated system design by managing several organized sessions including several stakeholders, effectively navigating through current business requirements as well as positioning the team to have competitive advantage with an advanced solution.

Responsible to design and program .Net client service applications, building test scrips and installation programs. Maintain business critical application, by understanding the business user needs and requirements while mitigating risk of failure with contingency practices. Built online application for quoting tools for part and service sales.

The best way to master a topic is to teach it, and I always feel comfortable in front of people. So while in College, I taught courses on C++ programming, web design, MS -Office. I built course work based on a few selected course books. I received high scores by students within course surveys.

Software developer tasked to build customer service application using ARGO Bankpro programming language\GUI builder. Built process logic for wire transfer and new customer setup as key deliverable within the project.