Steven Hu

After joining SONGWON in September 2019, set up and launch BU Coatings (Coating Additive) China business, including building distributor network, establishing local warehousing and safety inventory, integrating customer service, logistics and other logistics units. From 2020 to 2021, a simple business team was established, including sales and product management. In terms of business, direct sales to key customers and distributors are half and half, and the major customers involved in direct sales are mainly some international coating enterprises, such as AKZO, PPG, Sherwin, Axalta, etc., and also involve some upstream resin manufacturers. In addition, we also focus on developing some non-coating and adhesive applications for customers, involving photovoltaics, batteries, high-performance films, etc. The current annual sales volume is about 20 million RMB, due to the market situation has declined, the highest is 25 million RMB (from zero in 2019).

Responsible for aliphatic isocyanates (ADI) monomer and derivative direct sales business in China. ● Two warehouses (East and South) establish and management, goods import and inventory plan. ● New business development, define target customers and application, make pricing strategy to balance margin and volume. Achieve revenue performance and get double increase rate nearly per year (first three years). (annual revenue is about RMB 50 million, 1,000+ Mt weight). ● Key account management (such as PPG, AKZO, SW, Nippon…), cooperate with global key account manager to develop local volume, provide price proposal regularly. Work with technical team to visit customers, organize seminer and technical customer day to promote our products and know the market trend. ● Market information and competitors’ news collection, maintain customer data, propose strategy suggestion and make long term sales plan.

Report to Business Manager, Olefin & AN ● Responsible for industrial hydrogen sales in SCIP or other valuable area. ● Key accounts management and new business development, chemical industry especially. ● Annual revenue is about 0.3 billion RMB.

 Report to ISP China Business Manager (phase 1), East Area PGP sales manager (phase 2), Package Gases business China sales GM (now)  Responsible for package gas product in especial specialty gases sales in east China and whole China.  More than 300 key accounts and general customers management, archive the annual sales target, insure about 15-20% rate of increase every year.  Understand customers’ market information in especial chemical and environmental protection industry and develop the new business and new application base on company’s strategy.  Total solution and project handling experience, process management for a whole bulk gas (Helium or Hydrogen) case.  Direct selling model, can know all kinds of business operation for different customers as well as can match their diversified requirement.

 Report to China Specialty gas Commercial Manager, East China sales manager.  Responsible for package gas including bulk He and H2 business in east China..  About 150 customers management, develop more than 60 new customers in 2 years, archive the annual sales target, insure about 30-35% rate of increase every year.  Strong independent working ability and learning ability, handle every sales link alone.

 Report to East China sales manager.  Responsible for additive and resin products sales for coating and ink industry in Shanghai and perimeter zone..  About 200 customers management, develop more than 100 new customers in 2 years, archive the annual sales target, insure about 20-25% rate of increase every year.  Ink and coating market and competitive information collection to ensure the market/product strategies and promotional mix are workable.  Distributor and channel management in territory area, on company’s plan adjust the scale of direct selling and channel sales.  Technical sales, knowledge of coating and ink, delivery technology service to customer with our R&D department.

The major working was researching new product like bond base of rubber, and producing some kinds of ant-heat and strong adhesion chemical bond.