Steve Mesquite

As Statewide Chain Lead, I owned the most complex, highest-revenue accounts in the California market — functioning as the primary commercial relationship between SGWS and its most strategic retail partners. This role required the same skills as an enterprise SaaS Account Executive: multi-stakeholder management, data-driven selling, joint business planning, forecasting, and relentless focus on customer outcomes. • Managed a $100M+ supplier portfolio across BevMo, CVS, Sprouts, Walgreens, and Whole Foods — building and executing joint business plans that aligned brand strategy with retail execution • Applied Nielsen syndicated data and POS analytics daily to identify distribution whitespace, benchmark SKU velocity, and build data-driven category presentations for chain buyer meetings and line reviews • Drove distribution expansion and velocity growth through consultative, insights-led selling — identifying and closing whitespace opportunities across grocery, drug, and big-box channels • Improved forecasting accuracy by 12%, reducing out-of-stocks and backorders through better demand signal analysis and cross-functional coordination • Developed and maintained executive-level relationships with senior buyers, category managers, and merchandising directors across major national chains • Collaborated cross-functionally with supplier brand teams, marketing, and operations to ensure coordinated go-to-market execution at scale • Identified SKU penetration whitespace using retail analytics, driving new product placements and incremental revenue across statewide accounts

Promoted from Territory Manager into a leadership role overseeing a multi-rep sales team across a defined district. Responsible for execution across distribution, displays, and volume — while coaching a team of sales professionals to perform at a higher level. • Built and led a team of sales representatives — conducting ride-alongs, performance coaching, and structured training on consultative selling and territory planning • Drove KPI accountability through pipeline tracking, activity reporting, and regular performance reviews — significantly improving team productivity and execution metrics • Expanded distribution footprint and display presence across key accounts through disciplined territory management and data-informed account planning • Built strong retailer relationships that delivered consistent volume growth and promotional compliance across the district

Managed a defined territory of off-premise accounts, responsible for driving distribution, display execution, and volume growth across grocery, drug, and independent retail. • Built and maintained a book of retail accounts, driving new distribution placements and promotional execution • Used market data and POS insights to prioritize territory activity and identify growth opportunities • Developed strong account relationships that laid the foundation for promotion to District Manager

High-volume consultative retail sales in a competitive, commission-driven environment. Developed core sales fundamentals including needs-based discovery, product demonstration, objection handling, and closing — skills that directly translated into a career in enterprise B2B sales.

Managed branch operations and a team of loan officers in a regulated financial services environment. Responsible for pipeline management, team performance, compliance, and customer relationship development. • Led branch team through full mortgage origination cycle — from prospecting through closing • Managed relationships with real estate agents, builders, and referral partners to drive new business • Maintained compliance standards in a heavily regulated industry — developing discipline around documentation, process, and accountability

10-year career at one of the nation's largest grocery chains, progressing into a front-end leadership role. Developed a deep understanding of grocery retail operations, merchandising, customer experience, and team management — foundational knowledge that later proved invaluable when managing Safeway as a chain account on the distributor side.