Steve Liu

Growth hacking and building the next-generation AI Software/Hardwares

MagicFew provides strategy consulting, hand-crafted content, PR services, and business development outreach for global and china-based blockchain projects. Key Accounts: Animoca Brands( Revv, Gamee, Prosper, Amasa) Epik Prime Robonomics Rubic Finance Unicly Formation Finance Highstreet Matrixswap

https://nestprotocol.org/

Development -signing up strategic partnership with one of the top Primary School in the Liaoning Province, establishing the first O2O in school experience of it's kind for both Protostar Edu as well as the public school. -collaborations with local dance studios,Ballet Studios on joint programs for students of varies age. -development of a 14day long travel-study program and achieving maximum profit margin in working with local travel agencies. Marketing -responsible for overseas social media(FB, IG, Youtube) presence and consistent content output. Resulting in 5 million impressions made and 5000 followers in a spam of 6 month while maintaining minimum CPL. -acquiring over 8000 potential customer leads through FB Advertising, providing HK sales team with solid leads for conversion. Classroom Management (A one of a kind department in Protostar where experienced Chinese English Teachers acts as the liaison between in-class foreign teachers and the Chinese students) - Classroom Management accounts for 80% of the monthly revenue in the PRC region through referral and renewals. - Establishing the fundamentals of the department and systemizing the work flow through the implementation of in-depth training and S.O.Ps. -Achieving 70% renewal rate for existing customers through service and enriched customer experience. Curriculum Development -Working with Head of Curriculum and leading a team of 3 class tutors on completing the RITA curriculum( best selling curriculum) with 270 curricular units in a spam of 2 month.

Worked alongside the VP from New World Group Investment team, leading finance, legal and HR heads in completing M&A of targeted arts education company. Development of overall company structure with multiple B.Us and revenue streams Completed 10 year financial forecast with total investment of 12.5 M while maintaining IRR above 10% with 6.19 Payback Period. Led the R&D team in restructuring and revamping of existing curricular units. External outreach to Harvard Project Zero and signed senior research manager as over all education consultant. Planed and executed 10+ museum education related workshop & events in Shenyang K11, resulting in 200+ solid leads for retail store Leading the R&D team in planing and execution of a two month long summer STEAM education camp and exhibition in Beijing

Design and implement integrative O2O campaign strategy with cross-branding event series covering categories such as sports, arts, and F&B with credible partners such as Nike Young Athlete, Laliga, UCCA, YOMO and MacDonalds

Leading the member marketing team in compiling the annual member marketing offline event series through big data analysis based on customers' preferences and market demand. Planning and execution of integrated online and offline events based on current member data base and leveraging market trends, resulting in high customer involvement, spread of user generated contents and ultimately increasing referral rate of existing members.

VANVORY, an integrated platform where modern furniture design meets art. Vanvory explores deep in the esthetics of living space through experiencing the convergence of art and technology with the aim to promote aesthetics in the dissemination of contemporary art. Setting up fundamental team and operation structure, responsible for hiring and leading 4 individuals for the newly renovated art/event space by the rockbound area Successfully re-launched the brand with an opening exhibition " Point of Vergence", resulting in positive feedbacks and recongnition from government officials, renown artists, art critics and KOL in varies related industries Working closely and building relationships with artists and art critics to keep up to date with trends and identify projects that will attract visitors and buyers Assisting the founder in budget control and working closely with financial department to keep track of all on going contracts with varies vendors Establishing and managing relationships with events companies and varies brands Implementing marketing strategies and coordinating promotional events in order to build brand recognition

Featured in Harvard Business School case studies, The Ullens Center for Contemporary Art (UCCA) is a one of a kind comprehensive, not-for-profit art center serving a global Beijing public. Located at the heart of the 798 Art District, it was founded by collectors Guy and Myriam Ullens and opened in November 2007. Through a wide array of exhibitions and programs, UCCA promotes the development of the local artistic environment, fosters international exchange, and showcases the latest in art, design, and other fields. UCCA’s cultural and educational programs bring the public into close contact with cutting-edge thought in art and the humanities, advancing the public cultural sensibility and bringing new experiences to its audience Executive Assistant to CEO Compiling the commercial development plan, PR strategy and related implementation plan; Gathering industrial information, conducting in-depth analysis and recommendations for business development strategies; Liaising with department heads; drafting correspondences, making all travel arrangements and itineraries; making weekly, monthly and annual reviews, analyses and reports; processing CEO’s expenses and accounting; Meeting quarterly sales KPIs and aiding the organization to excel in overall performance.

Reporting directly to the Director of Corporate Development, providing assistance in the planing and executing of weekly/monthly internal events which focus on the redefining of company's culture. Assisting the Director of Corporate Development in coming up with ideas and strategy for external events with possible collaboration of clients and other industry leader to raise CSR awareness and build brand value. Assisting the PR Manager in cultivating new communities and managing branded online communities on the company's behalf using WeChat, Weibo and LinkedIn. Working closely with the Director of Corporate Development and the Clients Solutions team for the launch the first ever corporate enterprise Wechat Account in the industry.