Steve Segears

Elevated to lead global sports marketing strategy for Curry Brand, owning athlete acquisition, roster development, and end-to-end campaign integration across the NBA, NCAA, and high-growth international markets. Served as the primary architect of athlete-driven narratives, functioning as the single point of contact across design, product creation, brand marketing, and retail to ensure cohesive storytelling at every consumer touchpoint. Directed seasonal marketing calendars, led go-to-market planning for signature footwear launches, and aligned athlete appearances with key commercial moments. Managed strategic relationships with athlete stylists, agency partners, and NBA team organizations to maximize cultural relevance and brand visibility across global markets.

Owned and scaled a $120M+ global footwear and apparel portfolio for the Curry Brand, balancing revenue growth, margin discipline, and long-term franchise health across international markets. Led product line management and global merchandising strategy, directing seasonal assortment architecture, line planning, and go-to-market execution in close partnership with design, marketing, and sales leadership. Delivered $28M+ in collaboration revenue at consistent sell-through, executing culturally resonant brand partnerships, including Sesame Street ($14M+, 100% sell-through), Bruce Lee ($10M+, 70% sell-through), and Sour Patch Kids ($4M+, 100% sell-through), alongside multiple seasonal drops with Museum, Tuff Crowd, and Diet Starts Monday, each achieving 100% sell-through.

Built and managed a $50M+ North America footwear business across sport-inspired and lifestyle retail accounts, developing channel-specific assortment strategies and partnering with sales leadership to align product mix, storytelling, and commercial objectives across key wholesale partners. Identified and activated overarching brand narratives and seasonal stories that drove sell-in and sell-through, strengthening both product clarity and consumer engagement at retail. Led allocation planning for signature footwear franchises, right-sizing distribution after a period of market oversaturation to mitigate brand dilution while identifying new distribution opportunities to maintain overall business levels. Tracked performance through ASP, return-to-vendor rates, markdowns, and liquidation metrics to optimize franchise health season over season.

Directed complex, cross-functional infrastructure projects across the Mid-Atlantic region from planning through full execution, overseeing budgets, timelines, and stakeholder alignment across a highly regulated, fast-paced enterprise environment. Served as the central communication hub across internal departments and external partners, managing up to 100 field team members and maintaining active stakeholder relationships with 10 or more internal leaders and 50 to 100 external contacts simultaneously, depending on project scope. Designed and implemented scalable operational systems and workflows to manage high-volume, detail-intensive projects with consistency and efficiency. Produced executive-level reporting and communications that informed leadership decision-making and improved cross-team execution on multi-million-dollar regional build-outs, including large-scale Fios infrastructure deployments across domestic and commercial spaces.