Steve Galache

As CMO at flowww, I led the creation and development of a dynamic, full-stack marketing department from the ground up. I designed and launched a dedicated, specialized marketing team, including a CRM Specialist, Inbound Marketing Manager, Design Lead, Marketing Manager, and Community Manager—each instrumental in driving a customer-centric marketing strategy, as well as establishing the first regional marketing team in Mexico, extending the company's geographic footprint and enabling localized engagement and operations.

Member of the executive committee, in charge of all marketing strategy and operations across the company's four key divisions (Omnichannel, Digital Support, EcoImpact, Connect Process). Led a complete corporate rebrand, successfully repositioning Centribal as a premier conversational AI platform. Owned the strategic go-to-market plan, including governing the premier partnership with Zendesk in the US and LATAM to accelerate customer acquisition.

Led the entire go-to-market strategy, positioning Napptive's Internal Developer Platform (IDP). Owned the company's full-funnel demand generation engine, implementing integrated content, social media, and digital marketing. Brand presence and engagement at premier cloud-native events, including KubeCon and Linux Foundation summits, positioning Napptive as an emerging leader in the IDP space.

Built market and analyst relations strategy that culminated in its successful acquisition by Datadog in 2022. Owned and scaled the analyst relations program, securing influential coverage and top-tier ratings from firms like Gartner, Forrester, IDC, and 451Research. Developed a holistic go-to-market engine that accelerated 2x revenue growth.

Rebranding of Continuum Security to Iriusrisk. Built Marketing department, going from pre-seed to achieving Series A round. Market analyst engagement (Gartner, Forrester, IDC, 451Research). Event Management: Planning and follow-up activities in the main Infosec events (Blackhat, Owasp, DevSecCon). Definition of plans and strategy of e-mail marketing, social media marketing, SEO, SEM, Display Advertisements, and direct traffic. Partnerships.

Architected the full-funnel marketing engine that drove 100%+ ARR growth for three consecutive years, directly leading to the company's successful acquisition by Idera, Inc. in 2018. Built the entire Marketing and Sales Development (SDR) departments from the ground up, scaling the team and strategy to support rapid enterprise growth. Led analyst relations and brand positioning strategy that secured Kiuwan's placement in the Gartner Magic Quadrant for Application Security, establishing the company as a recognized industry leader.