steve flaherty

Manage all Marketing activities for the pool and spa division domestically and internationally (Europe, Canada, US).

Manage all aspects of the Marketing department and New Product Development.

Confoil are a leader in the manufacture & supply of packaging to the Retail & Foodservice markets in both Australia & New Zealand. Products include Dualpak (board that can be used in both conventional ovens & microwaves), Aluminium Foil, Muffin Wraps & Novacart. My role is to investigate & analyse market gaps, develop new products & deliver sales results.

Business Manger looking after the strategic marketing and management of 6 brands within the homewares and DIY markets, including introducing a European brand to the Australian market (from investigation/competitor matrix creation/channel strategy creation and management through to client presentation, ranging and launch). Co-ordinating distrubution to national chains such as Bunnings, Mitre 10, Big W and Howards Storage World.

Manufacturer of brands such as Ho Mai, Golden Wok, Asia Delights and Emperor, supplying both Retail and Foodservice.

* The Global Foundation is a not-for-profit organization that promotes high-level thinking within Australia and cooperation between Australia and the world. It works with government and institutions, the private sector, academia and the community, to help shape longer term solutions to great challenges. * Program Manager * Manage the Australia Program including Marketing and Events functions; the Australia Program is the main source of funding and global exposure for the Foundation. * Within the current cycle of the five key themes of the Program, there are 15 main events and 19 sub events, culminating in an annual Summit. My role was to manage the end to end event and program delivery * Events directed include: *  Roundtable discussion between Chinese Minister for Climate Change and Australian Government, CEO’s and Academics. *  Boardroom Dinner with The Hon Kevin Rudd and CEOs of various prominent organizations *  Roundtable discussion with Indian Minister for Commerce and Industry

* BMS is a major, global pharmaceutical company with the Australian Head Office based in Noble Park. * The role was to manage customers nationally with regard to customer service and sales, with a strong emphasis on outbound sales. * Duties/Achievements: *  Exceeded KPI’s consistently such as outgoing sale rates and sales conversion rates (75%). *  Training of staff as well as aiding in the development of sales calculators. *  Liaised with over 250 clients (pharmacies) and managed order taking, outbound sales calls, * collection of data and generation of rebates. *  Managed sales function for PBS (National Buying Group) for BMS products.

* Product Manager Australasia – Toilet Paper and Facial. “Tork” Brand is globally a $1 billion brand. * Manage portfolio of toilet paper and facial tissues for Australasia in excess of $30M. Included all NPD, A&P, forecasting, budgeting, presentations to & liaising with sales teams. * Duties/Achievements: *  Developed strategy of cost reduction which positively impacted on bottom line in excess of $500,000 in first year, on one sku (to also be rolled out across range). *  Managed 9 NPD projects concurrently. *  Worked with Sales and Marketing teams to develop strategy for entrance into new market and launching new products. 500 new dispensers ordered, new ongoing business in excess of $400,000 NSV. *  Conducted rationalisation of range with specific focus on GM.

*  Manage strategic direction of brands (retail, foodservice & bakery) including NPD, data analysis, *  Direct Marketing campaign management, advertising, promotions, R & D & development & mgt * of web strategies. *  Manage the implementation of contract packaging strategies for retail & foodservice businesses. *  Co-manage the development of proprietary brands, manage the development of & new product * development of retail products through market research analysis & data mining.

Manage the Marketing team as well as all aspects of the Retail business and international sourcing.

BA (Chinese), B.Bus (Applied Economics/Marketing)

MBA and Master of Marketing