Steve Deeb
Founder @ LoneStarAscent.AI
About
I Help Turn Every Customer Interaction into Revenue, Loyalty, and Brand Love Early in my career, I built IVR and call automation systems that delivered double-digit ROI through efficiency - but there was a catch: NPS (Net Promoter Score) dropped. I realized operational efficiency means nothing if the customer experience suffers. Optimizing for the business at the expense of the customer is a false economy. When GPT-3 arrived, I didn’t see a simple chatbot I saw a new paradigm. The chance to reinvent how brands and people connect - using AI not just for automation, but for affinity. I went back to MIT to separate signal from hype and design a platform that flips the CX equation: from automation for efficiency to intelligence for emotion and revenue growth. Today, as Founder of Lone Star Ascent AI, I’m building an immersive multimodal conversational AI platform that helps brands turn every interaction into measurable revenue, loyalty, and lasting brand love. Our impact: • Patented AI platform delivering up to 40% lift in digital engagement and conversion. • AI that transforms customer experiences - where emotion drives revenue. • Thought leadership that focuses on pragmatic value creation. My mission is simple: → A customer experience that evokes emotion doesn’t just delight the customer - it generates revenue. I partner with CEOs and founders to build clarity in their technology stack, accelerate revenue capture, and scale immersive experiences that grow both brand equity and the bottom line. Let’s connect so you can leverage my thought leadership and learn how AI can elevate your product, your customer journey, and your growth trajectory. 💬 DM me directly to learn about how I can engage personally to add value - or reach out here to schedule time - https://consulting.lonestarascent.ai/ Steve
United States
Dallas-Fort Worth Metroplex
Information Technology & Services
Generative AI, Conversational AI, Multimodal AI, Applied Machine Learning, Natural Language Processing (NLP), Natural Language Understanding, Knowledge Graph-Based Natural Language Processing, Natural Language Generation, Artificial Intelligence (AI), Machine Learning, Digital Strategy, Connected Vehicle, Telematics, Cloud, SaaS, Mobile/LBS, Data Analytics, SalesForce, Oracle Financials, Oracle/Epicor ERP, engineering systems (Pro Engineer), Zuora, GIS/GPS, data warehouse, multi-model systems of engagement, (Agile, LEAN, Waterfall), Custom Software, Enterprise Architecture, CRM, Product Management, Enterprise Software, Cloud Computing, E-commerce, SaaS
Experience

Founder
Dallas, Texas, United States
We are transforming how businesses engage with their customers by leveraging the power of immersive multimodal conversational AI, real-time intent analysis, and a dynamic context mesh. The patented approach creates a disruptive product that builds brand affinity, customer loyalty, and revenue.

Fractional CTO/CAIO - Multimodal Conversational AI Products and Strategy
Dallas, Texas, United States
Provide leadership and vision to organizations in the areas of Artificial Intelligence, Machine Learning, NLP/NLU, and the science of semantics. Experience in strategic market assessments, and strategies for growth leveraging disruptive technology.

Chief Technology Officer - Fractional
Dallas, Texas, United States
Key member of the executive leadership team responsible for business and technology strategy, product vision, and growth. Created an Artificial Intelligence and Machine Learning COE (Center of Excellence) for the purposes of institutionalizing thought leadership in Conversational AI with the goal of bringing these services to the marketplace in ways that resonate with our clients and generate intrinsic value with customers and shareholders alike. • Created a product vision to ignite digital transformation and frictionless customer engagement. • Developed a unique multimodal approach to ConversationalAI products focused on healthcare. • Built a team of data scientists, data engineers, and architects focused on NLU, NLP, AI, and ML. • Formulated company growth strategies and operating plans for multiple markets. • Led a team of 200 associates comprised of sales, product, and development teams.

Chief Digital Officer - Senior Vice President
North Andover, Massachusetts, United States
Major Responsibilities; Oversaw product development of software solutions serving a global rental car market and major OEM brands with evolving sales, rental, and courtesy vehicle programs. Key part of senior leadership team for a private mobility company as well as deliver cutting-edge global fleet mobility services for 12 OEMs, over 10K dealerships and four major global rental fleet companies in 20 countries. Served as a strategic partner to major OEM Connected Vehicle teams to jointly deliver enhanced telematics features to auto groups and dealerships across North America. Key Deliverables; • Transferred new product development towards a mobile-first, contactless method of customer engagement. • Bootstrapped AWS cloud native telematics multi-sided platform in six months; Drove a six-month delivery of a Connected Vehicle technology stack and a multisided communications platform for TSD's fleet management solutions. • Facilitated delivery of world-class solutions by renovating technology organization along with roadmap alignment of strategic vendors (AWS, MotorQ, Ananta, Megsoft). • Developed a data streaming technical solution which processes 500 vehicle sensors, radar, and 360 view cameras emitting data four times per second generating petabytes of data per day.

Vice President Information Technology
Medford, MA
Major Responsibilities; Served as key member of senior leadership team for a privately held $1B in revenue company while delivering integrated vehicle and driver management programs such as Connected Vehicle and emergency roadside assistance services to North American market. Oversaw strategic relationships underpinning core vs. context realignment of IT and business strategy while acting as executive sponsor of AWS relationship and data center migration to Cloud. Integrated ATXG Telematics acquisition in Dallas, Texas and fueled location-based services combining voice/data from vehicle. Managed transition services agreement as part of ATXG divestiture in 2012 as well as leading strategic deal formation, negotiating, and contracting to create Product Development roadmap while driving internal cross-functional alignment on build vs. buy strategy. Key Deliverables; • Helped double Agero top line with acquisition of ATXG in 2008 to 2500 FTEs with $800M in revenues. • Drove innovation by modernizing architectural design processes by leveraging AWS EA/EDP for Cloud cost optimization. • Operated as executive technical sponsor for a $10M multiyear Oracle billing system renovation. • Returned $3M to bottom line as executive sponsor of a data quality and data governance initiative. • Oversaw key initiative to select and define technical solution for a new claims system. • Achieved 4X increase in valuation by managing acquisition and divestiture of a Connected Vehicle business unit. • Aligned partnerships in Cloud and Omni Channel handheld voice technology by implementing strategic product roadmaps.

VP Information Systems
Medford MA
Major Responsibilities; Led digital transformation technology strategy, enterprise CRM and back-office applications while reporting to CIO. Managed post-acquisition integration of cross-organizational teams focused on Connected Vehicles and CRM. Controlled corporate CRM (Siebel & MS Dynamics), data analytics, Oracle ERP and financials, billing and claims systems, enrollment, and customer engagement systems with staff of over 90 resources. Key Deliverables; • Accomplished and delivered a mission critical multi-version 6x - 8x Siebel upgrade in eight months with a $2M budget in a 24x7 life safety customer service environment. • Led post-acquisition IT integration, consolidated 20+ custom applications as revenues doubled to $800M. • Enhanced operational efficiency by delivering a metrics-driven management framework. • Supported strategic initiatives by leading 50 FTE and 40FTC resources and streamlining day-to-day operations. Additional Experience; Director of Strategic Systems / Director of Engineering, Agero, Medford, MA (Drove $1M of cost savings through process optimization) VP of Technology - Global CRM / Senior Director, Global Product Management / Director e-Business Product, Monster.Com, Maynard, MA ($100M e-Business strategy) Director of Professional Services, Impress Software, Burlington, MA IT Manager / ERP Project Manager / Computer Aided Engineering (CAE) Manager, Kona Hot Runner Group Inc., Gloucester, MA
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