steve berte

Senior Director with full Commercial responsibility for 12 consumer brands that generate over $1.5B in retail sales annually across all classes of trade. Lead a team of 12 associates, comprised of Channel Strategy/Sales planning, as well as merchandising and display services.

* Efficient and effective Director with national responsibility across three key disciplines: * Commercialization of Brand strategy and activation of Brand priorities at retail across all classes of trade: * Development and delivery of all customer-facing corporate resources, including new item launch plans, sales presentations, and merchandising & distribution directives. * Shopper Marketing Activation: * Loyalty targeting, digital, social, sampling efforts and agency management. * Category Development & Shopper Insights * Category Management – Shelving guidelines, category road map, data tools, SKU rationalization & projection methodology. * Shopper Insights – Mining, analyzing and sharing consumer insights derived from primary research and key account loyalty portals.