Stephanie Chan

Key Wins: -Led and Managed our partnership with the Toronto Raptors resulting in 12% lift in partnership awareness for Hudson’s Bay against other competitors and 75% positive sentiment with users expressing their love and support for the partnership -Planned and led a cross functional team (in partnership with Metrolinx) to execute the first ever Go Transit activation pre party that resulted in 6 Billion media impressions nationally -Launched the first ever Toronto Raptors x Hudson’s Bay Collection into market working closely with merchant teams internally and with MLSE and NBA -Developed an In Store Events strategy & best practice utilized across all Hudson's Bay stores

Key Wins: -Spearheaded the integration of Discovery+ Canada into the Corus Networks alongside the VP of Marketing across all Corus owned, earned and operated platforms and ensuring alignment with key stakeholders in Canada and the US -Collaborate with Marketing Director to set strategic priorities for each upcoming season for HGTV Canada Built and presented Brand Strategy proposal and tactics for each season at the Quarterly Brand Stakeholders meeting in order to set key campaigns, objectives, and goals across all working teams

Local Marketing lead at The Rec Room Roundhouse Toronto and Mississauga Square One locations and championed the brand externally to the Toronto and Mississauga communities, developed social media strategy to promote the brand and promotions, identified key local partners and sponsorship opportunities in both markets, developed and executed National promotions at a local level and reinforced the brand, guest and staff experience with the local operations team Key Highlights -Worked alongside a team of local Marketing Managers to grow The Rec Room’s National Instagram account following to 20,000 new followers through strategy around our National brand campaigns, local events, strong partnership with local influencers and creating engaging social media contests Instrumental team player for the Grand Opening of The Rec Room (Square One location) by championing the brand to the Mississauga community. Key activities included: developing social media strategies; identifying key local partners and sponsorship opportunities; developing and executing National promotions at a local level; and reinforcing marketing objectives by working closely with the local operations team in order to grow brand affinity in a new city -Identified National and local project needs, partnerships and event activations and created marketing, creative and campaign briefs for the Cineplex Internal Creative Services Team, leading the cross functional team through each campaign and implementing strategies with The Rec Room operations team leads

Clients - Rogers, WestJet, Nestle (Delissio, Haagen-Dazs, Lean Cuisine/Stouffers, Nescafe), UP Express, LG, Sprite Over 6 years of advertising integrated account management experience in campaigns ranging from digital, social media strategy, print, broadcast, direct mail, retail, sponsorship and experiential marketing with a Communication and Advertising Professional Accreditation (CAAP) through the Institute of Communication Agencies (ICA)

Clients - Lennox Industries, Labatt Breweries Canada, Flow (Caribbean-based Telecommunications company), WestJet

Clients - Lennox Industries, Labatt Breweries Canada, Flow (Caribbean-based Telecommunications company)